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Med Spa & Aesthetic Clinic PPC Specialists

Google Ads For Med Spas

Search and Local Services campaigns built around booked consultations — not clicks — with compliant ad creative for Botox, filler, laser, and membership promotions from day one.

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The Reality

Why Most Med Spa Google Ads Accounts Burn Budget Instead Of Filling Chairs

Google Suspending The Account Over Before/After Photos

Google's healthcare and medicines policy restricts graphic before/after imagery and certain treatment claims — one flagged ad can freeze an entire account mid-campaign, right when a new Botox or laser promotion was set to run.

Paying For Clicks From People Who Were Never Booking

Broad match keywords catch searches like "botox before and after" or "how long does filler last" — informational traffic that burns budget without a single consultation actually getting booked.

No Way To Tell Which Keyword Actually Filled A Chair

Without tracking tied into the booking software, budget shifts between campaigns based on guesswork — not on which keyword, ad, or landing page turned into a paid treatment instead of just a form fill.

Free Tool

How Many Consultations Could Your Ad Budget Actually Produce?

Drag the slider to your monthly ad budget and watch the estimated consultation-lead range update live. It runs on typical med spa Google Ads cost per lead. Nothing to fill in unless you want the full breakdown emailed afterward.

Monthly ad budget$3,000
$500$10,000
25–60
estimated consultation leads / month

Estimate based on a typical med spa Google Ads cost-per-lead of $50–$120. Actual results vary by market, treatment mix, and competition.

14 Countries Of Ad Accounts, Still Founder-Managed

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2019
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How We Help

What A Med Spa PPC Management Account Runs On

Accounts weighted to high-ticket work

Google campaigns pushed toward treatments that justify the click cost rather than entry-level volume. Landing pages are matched to the treatment in the ad group, since a generic clinic page drags Quality Score down and pushes click costs up.

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Landing pages leading with treatment pricing

Pages addressing cost and safety directly, which is where aesthetic ad traffic usually drops off.

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Paid social checked against ad policy first

Meta campaigns with before-and-after imagery checked against policy so the account survives review. Before budget moves we agree what a booked consultation is worth, because that number is what makes a cost per lead mean anything.

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What A Med Spa Google Ads Agency Actually Costs

Most med spas invest $1,500 to $4,000 a month in Google Ads spend, plus a separate management fee. That buys Search and Local Services campaigns built around booked consultations, not raw clicks. SkilledDesk runs these accounts for med spas and aesthetic clinics. Single-location practices and multi-provider spas alike. Not as one vertical among a generalist agency's dozen others. An agency that reports success in impressions or reach is answering a different question. We build each med spa account around conversion tracking tied to your actual booking calendar, ad copy and creative reviewed against Google's healthcare and medicines policy before launch, and a dedicated landing page for each treatment. Not a generic homepage that sends every click to the same place.

What The Account Work Looks Like

We run Google Ads and paid social for e-commerce, local service and subscription brands. The same conversion-tracking-first approach applies whether the goal is a booked consultation or a checkout.
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Is Aesthetic & Medical Ad Policy Really Too Restrictive To Run Compliant Campaigns?

A fair concern, and a common one. Google's healthcare and medicines policy, plus Meta's restrictions around health and beauty claims, trip up plenty of accounts that copy website language straight into ad copy. The honest answer is that we write and structure each med spa campaign around those specific policies from the first draft. Restricted terms. Before-and-after handling. Treatment claim language. Nobody finds out after an ad gets rejected or an account gets flagged. The Google Ads account itself also stays fully yours, under your own billing. Each strategy decision on it runs through the founder, not a rotating account manager relearning your restrictions from scratch. Ad copy and creative also go through a review against current platform guidance before each launch. Aesthetic-treatment ad policy shifts often enough that language approved six months ago can quietly stop passing review today.
FAQ

Clinic Owners Ask These Before Hiring

Most med spas start with $1,500 to $4,000 a month in ad spend for Search and Local Services campaigns, plus a separate management fee. Higher-ticket treatments like laser packages or memberships justify the top of that range. One booked patient often covers the ad cost many times over. Our management opens at $595 a month, and a clinic running separate campaigns per treatment tier will sit above that opening figure.
Not automatically. Google allows ads for legal cosmetic treatments. It flags graphic before-and-after imagery, exaggerated results claims and certain restricted terms under its healthcare and medicines policy. Ads written with that policy in mind rarely get rejected. Ads copied straight from a website's marketing language often do.
Google restricts shocking or graphic imagery in the ad creative itself. The same photo can be fine on your website or Instagram. The workaround is sending ad clicks to a landing page where the before-and-afters live, rather than putting the image directly in the ad unit.
Search Ads work well for treatment-specific searches like lip filler near me. Local Services Ads are pay-per-lead and Google-vetted. They surface higher for broader local intent and carry a Google Guarantee badge. Most med spas benefit from running both together rather than picking just one.
Conversion tracking goes into the booking step itself. Vagaro, Boulevard, Mindbody or a custom scheduler. Call tracking covers phone bookings. That is what lets us report cost per booked consultation instead of just cost per click or cost per form. The difference shows up fastest on treatments with a wide price spread, where a cheap lead and an expensive one look identical in a click report and nothing alike on the schedule two weeks later.
Yes. Membership and package offers usually convert better in ads than single-treatment pricing. A monthly Botox membership sells an ongoing relationship rather than a one-time purchase. We build separate campaigns around membership offers whenever a spa runs one.
A bigger agency treats aesthetic ad policy as a footnote. Its generalist media buyers pick it up on the fly. SkilledDesk builds these accounts as a specific focus, not a side vertical. The founder sets the strategy directly, quotes stay transparent before spend starts, and real campaign structures sit on the portfolio to review first.

Send Us Your Current Treatment Keywords

Give us read-only access and we'll break the account down by treatment, so you can see which ones are paying for the rest.

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