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Med Spa & Aesthetic Clinic PPC Specialists

Google Ads For Med Spas

Search and Local Services campaigns built around booked consultations — not clicks — with compliant ad creative for Botox, filler, laser, and membership promotions from day one.

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The Reality

Why Most Med Spa Google Ads Accounts Burn Budget Instead Of Filling Chairs

Google Suspending The Account Over Before/After Photos

Google's healthcare and medicines policy restricts graphic before/after imagery and certain treatment claims — one flagged ad can freeze an entire account mid-campaign, right when a new Botox or laser promotion was set to run.

Paying For Clicks From People Who Were Never Booking

Broad match keywords catch searches like "botox before and after" or "how long does filler last" — informational traffic that burns budget without a single consultation actually getting booked.

No Way To Tell Which Keyword Actually Filled A Chair

Without tracking tied into the booking software, budget shifts between campaigns based on guesswork — not on which keyword, ad, or landing page turned into a paid treatment instead of just a form fill.

Free Tool

How Many Consultations Could Your Ad Budget Actually Produce?

Drag the slider to your monthly ad budget and watch the estimated consultation-lead range update live, based on typical med spa Google Ads cost-per-lead — nothing to fill in unless you want the full breakdown emailed to you afterward.

Monthly ad budget$3,000
$500$10,000
25–60
estimated consultation leads / month

Estimate based on a typical med spa Google Ads cost-per-lead of $50–$120. Actual results vary by market, treatment mix, and competition.

14 Countries Of Ad Accounts, Still Founder-Managed

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Brands Served
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Countries Reached
2019
Founded In Wyoming, USA
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How We Help

What We Actually Manage For Your Spa

Google Marketing

Search and Local Services Ads structured around Botox, filler, laser, and membership searches — with match types and negative keyword lists tuned to stop wasted spend on DIY and research-only queries.

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Web Design

A dedicated landing page per treatment, with your booking widget embedded above the fold — not a generic homepage that buries the calendar three clicks deep.

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Social Media Marketing

Instagram and Meta retargeting for visitors who clicked your Google ad but didn't book yet — reinforcing search intent with the before/after content your Google ad policy can't show directly.

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How Much Does Google Ads For A Med Spa Actually Cost?

Most med spas invest $1,500-$4,000/month in Google Ads spend, plus a separate management fee, for Search and Local Services campaigns built around booked consultations rather than raw click volume. SkilledDesk runs these accounts specifically for med spas and aesthetic clinics — single-location practices and multi-provider spas alike — not as one vertical among a generalist agency's dozen others.

Unlike an agency that reports success in impressions or reach, we build every med spa account around conversion tracking tied to your actual booking calendar, ad copy and creative reviewed against Google's healthcare and medicines policy before launch, and a dedicated landing page for each treatment — not a generic homepage that sends every click to the same place.

What Working With SkilledDesk Actually Looks Like

We manage Google Ads and paid social accounts across e-commerce, local service, and subscription brands — the same conversion-tracking-first approach applies whether the goal is a booked consultation or a completed checkout. See the campaign structures and account results behind that work on our portfolio.
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Is Aesthetic & Medical Ad Policy Really Too Restrictive To Run Compliant Campaigns?

It's a fair concern — Google's healthcare and medicines policy, plus Meta's restrictions around health and beauty claims, trip up plenty of accounts that copy website language straight into ad copy. The honest answer: we write and structure every med spa campaign around those specific policies from the first draft — restricted terms, before/after handling, treatment claim language — instead of finding out after an ad gets rejected or an account gets flagged. The Google Ads account itself also stays fully yours, under your own billing, and every strategy decision on it runs through the founder — not a rotating account manager relearning your before/after policy restrictions from scratch. Ad copy and creative also get reviewed against current platform guidance before every launch, since aesthetic-treatment ad policy shifts often enough that language approved six months ago can quietly stop passing review today.
FAQ

What Med Spa Owners Ask Before Hiring A Google Ads Agency

Most med spas start with $1,500-$4,000/month in ad spend for Search and Local Services campaigns, plus a separate management fee. Higher-ticket treatments like laser packages or memberships can justify spending toward the top of that range since one booked patient often covers the ad cost many times over.
Not automatically — Google allows ads for legal cosmetic treatments, but flags graphic before/after imagery, exaggerated results claims, and certain restricted terms under its healthcare and medicines policy. Ads written with that policy in mind rarely get rejected; ads copied straight from a website's marketing language often do.
Google restricts shocking or overly graphic imagery in the ad creative itself, even when the same photo is fine on your website or Instagram. The workaround is sending ad clicks to a landing page where the before/afters live, rather than putting the image directly in the ad unit.
Search Ads work well for treatment-specific searches like "lip filler near me," while Local Services Ads (pay-per-lead, Google-vetted) surface higher for broader local intent and carry a Google Guarantee badge. Most med spas benefit from running both together rather than picking just one.
Conversion tracking gets wired into the booking step itself — whether that's Vagaro, Boulevard, Mindbody, or a custom scheduler — plus call tracking for phone bookings. That's what lets us report cost-per-booked-consultation instead of just cost-per-click or cost-per-form.
Yes — membership and package offers, like a monthly Botox membership, usually convert better in ads than single-treatment pricing, since the ad is selling an ongoing relationship rather than a one-time purchase. We build separate campaigns around membership offers whenever a spa runs one.
A bigger agency treats aesthetic ad-policy nuance as a footnote its generalist media buyers pick up on the fly. SkilledDesk builds these accounts as a specific focus, not a side vertical — the founder sets the strategy directly, quotes are transparent before spend starts, and real campaign structures are on the portfolio to review first.

Ready For Google Ads That Actually Fill Your Appointment Book?

Book your free consultation today — no obligation, just a straight answer.

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