Conversion Tracking Setup
Most agencies skip tracking setup entirely. We configure GA4, Meta Conversion API, and server-side tracking so the numbers you're optimizing against are actually correct.
If Your Tracking Is Broken, Every Other Number Is Guesswork
iOS privacy changes and ad blockers have made browser-only pixels unreliable. We set up server-side tracking and the Meta Conversion API alongside standard pixels, so your reported conversions match what actually happened, not an undercounted fraction of it.
This is the differentiator page almost no agency offers as a standalone service — clients across the UK and the US come to us specifically because their existing pixel data stopped adding up after iOS14.
Everything You Need For Conversion Tracking Setup
GA4 Setup & Configuration
Get accurate event and conversion data instead of a default GA4 install missing key events.
Meta Conversion API Setup
Recover lost conversion data with server-side event matching for Meta ads.
Server-Side Tracking
Reduce data loss from ad blockers and iOS14+ restrictions with server-side event delivery.
UTM & Attribution Setup
Track which campaign, ad, and keyword actually drove each lead or sale.
How We Deliver Results
Discover
We audit your current tracking setup and identify what's missing or misfiring.
Strategize
We map every conversion event you need across GA4, Meta, and any ad platforms in use.
Execute
We implement GA4, Conversion API, and server-side tracking, then test every event.
Optimize
We verify data accuracy against real orders or leads and fix any discrepancies.
Common Questions About Conversion Tracking Setup
iOS privacy changes and ad blockers have made browser-only pixels unreliable — this is exactly what Meta Conversion API and server-side tracking are built to fix.
Most businesses running paid ads need both — GA4 for overall site analytics and Meta CAPI specifically to recover lost Meta ad conversion data.
Most setups take 3-5 business days, including testing every event against real orders or leads.
Yes, we offer a free tracking audit to show you exactly what's missing or misfiring before any work begins.
Ready To Trust Your Own Ad Data Again?
Book a free strategy call and we'll audit your current tracking setup at no cost.