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Dental PPC Specialists

Google Ads For Dentists

Search and Local Services campaigns tracked to booked patients, not clicks — with negative keyword lists, office-hours scheduling, and separate campaigns for implants, Invisalign, and everyday cleanings from day one.

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Web designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic designWeb designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic design

Managing Ad Accounts In 14 Countries Since 2019

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Founded In Wyoming, USA
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The Reality

Why Most Dental Google Ads Accounts Burn Budget Instead Of Booking Patients

Broad-Match Budget Drained By Searches That Were Never Booking

Unfiltered broad match catches queries like "dental hygienist salary" or "how to whiten teeth at home" — informational traffic that burns through a monthly budget without a single new-patient call ever coming in.

No Link Between A Click And A Booked Patient

Without conversion tracking wired into the actual booking step, a practice can see clicks and calls piling up in the ads dashboard with no way to tell which keyword turned into a chair filled, not just a phone that rang.

Paying For Calls Nobody At The Front Desk Can Answer

Campaigns left running 24/7 keep spending after the office closes — a 9pm call from someone with a toothache goes to voicemail, the click still gets charged, and the lead is usually gone by morning.

Free Tool

What Could Your Ad Budget Cost Per New Patient?

Move the slider to your monthly ad budget and the estimated new-patient range plus cost-per-patient update instantly, based on typical dental Google Ads performance — an email is only needed if you want the full breakdown sent to your inbox.

Monthly ad budget$3,000
$500$10,000
10–20
estimated new patients / month

Estimate based on a typical dental Google Ads cost-per-new-patient of $150–$300, once implant/Invisalign leads are tracked separately from general-cleaning searches. Actual results vary by market, procedure mix, and competition.

How We Help

What We Actually Manage For Your Practice

Google Marketing

Search and Local Services Ads split by intent — general cleanings, emergency searches, and implant/Invisalign queries each get their own campaign, dayparted to office hours and tracked to a booked patient.

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Web Design

A dedicated landing page per campaign — an implants page, an emergency-dentist page — with the online booking widget above the fold, instead of sending every paid click to a generic homepage.

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Social Media Marketing

Instagram and Meta retargeting for people who clicked the Google ad but didn't book — patient-education and before/after content that brings a warm click back for a second look.

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How Much Does Google Ads For A Dental Practice Actually Cost?

Most dental practices invest $1,500-$4,000/month in Google Ads spend, plus a separate management fee, and should expect a realistic cost-per-new-patient of roughly $150-$300 once high-value procedures are tracked apart from routine cleanings. SkilledDesk manages these campaigns specifically for dental practices — single-location offices and multi-provider groups alike — with the negative-keyword and dayparting setup built for dental search patterns from the account's first day, not adapted from an unrelated industry's template.

Every account is built around conversion tracking tied to the actual booking step, a dental-specific negative keyword list, and campaigns dayparted to the hours someone can pick up the phone — not a generic PPC setup copied from an unrelated industry.

The Same Approach, Across Every Account Type

E-commerce checkouts, local-service bookings, subscription signups — the accounts we manage span all of it, and every one gets the same conversion-tracking-first setup, a booked dental patient included. The account structures and results behind that approach are on the portfolio.
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Won't Google Ads Just Waste Money On People Only Comparing Prices?

It's the most common hesitation, and a fair one — plenty of dental Google Ads accounts do bleed budget on tire-kickers. The fix isn't turning ads off, it's building the account to filter for intent from the start: negative keyword lists that block informational and job-search traffic, match types tuned to "near me," "emergency," and "accepting new patients" phrasing, and call tracking tied to your booking software so spend can shift away from keywords that generate calls but no appointments. Ownership of the Google Ads account never leaves your name either, and the person setting negative keywords and dayparting rules is the founder directly, not whichever account manager has an opening that month. The negative keyword list also gets reviewed on an ongoing basis rather than set once at launch, since new low-intent search terms show up in the search-term report every month and quietly drain budget if nobody's watching for them.
FAQ

What Dentists Ask Before Hiring A Google Ads Agency

Most single-location practices start with $1,500-$4,000/month in ad spend, plus a management fee. A realistic cost-per-new-patient lands around $150-$300 once implant and Invisalign leads are tracked separately from general-cleaning searches, which cost less to convert.
Search Ads let you bid on specific procedure keywords like "dental implants near me," while Local Services Ads are pay-per-lead, Google-vetted, and carry a Google Guarantee badge that ranks above regular search results. Most practices get the best coverage running both together.
Yes — dayparting stops campaigns from spending after the dentist's office closes, so you're not paying for a click that turns into an unanswered 9pm call. We usually add a short after-hours buffer for genuine emergencies rather than cutting off instantly at closing time, then review call answer rates to fine-tune that buffer over the first few weeks.
A negative keyword list built specifically for dental search patterns — filtering out job-seekers, students, and DIY researchers — combined with phrase and exact match on buying-intent terms instead of leaving everything on broad match.
Conversion tracking gets wired into the booking step itself, plus call tracking on every ad-driven number, so reporting shows cost-per-booked-patient instead of stopping at cost-per-click or cost-per-call.
Search campaigns can start driving calls within the first week or two once tracking and negative keywords are in place, though Google's algorithm typically needs 2-4 weeks of real conversion data to stop over- or under-spending on any one keyword in the account.
At a larger PPC advertising firm, dental accounts are often one of dozens a media buyer juggles at once. At SkilledDesk you work directly with the founder on campaign structure and can review real account work on our portfolio before committing to anything.

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