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Dental PPC Specialists

Google Ads For Dentists

Search and Local Services campaigns tracked to booked patients, not clicks — with negative keyword lists, office-hours scheduling, and separate campaigns for implants, Invisalign, and everyday cleanings from day one.

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Ad Accounts Managed Across Fourteen Markets

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Reality

Why Most Dental Google Ads Accounts Burn Budget Instead Of Booking Patients

Broad-Match Budget Drained By Searches That Were Never Booking

Unfiltered broad match catches queries like "dental hygienist salary" or "how to whiten teeth at home" — informational traffic that burns through a monthly budget without a single new-patient call ever coming in.

No Link Between A Click And A Booked Patient

Without conversion tracking wired into the actual booking step, a practice can see clicks and calls piling up in the ads dashboard with no way to tell which keyword turned into a chair filled, not just a phone that rang.

Paying For Calls Nobody At The Front Desk Can Answer

Campaigns left running 24/7 keep spending after the office closes — a 9pm call from someone with a toothache goes to voicemail, the click still gets charged, and the lead is usually gone by morning.

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Estimate What A New Patient Costs You

Drag the slider to a monthly ad budget. The estimated new-patient range and cost per patient update instantly, based on typical dental Google Ads performance. An email is only needed if you want the full breakdown sent to your inbox.

Monthly ad budget$3,000
$500$10,000
10–20
estimated new patients / month

Estimate based on a typical dental Google Ads cost-per-new-patient of $150–$300, once implant/Invisalign leads are tracked separately from general-cleaning searches. Actual results vary by market, procedure mix, and competition.

How We Help

What A Practice Account Includes

Accounts split by case value

Google work separating high-value treatments from routine ones so budget follows the chair that pays. Landing pages are matched treatment by treatment, since sending an implant search to a general practice page wastes the most expensive click in the account.

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Landing pages per treatment

Pages matched to treatment-level ad groups, since one practice page cannot serve implants and cleanings.

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Paid social ahead of the search

Meta campaigns building familiarity before the query, measurably lowering cost per click later. We agree the value of a booked case before touching budgets, since an implant enquiry and a hygiene enquiry cannot share a target cost. Call tracking is set up per campaign so the front desk can tell which enquiries came from paid search, which matters when you are deciding whether to renew the budget.

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What Dental Google Ads Actually Cost

One number decides a dental account. SkilledDesk runs Google Ads for dentists split by case value, so implant enquiries are not funded out of the same budget as hygiene searches. Cost per new patient. Tracked properly, with high-value procedures kept apart from routine cleanings, that lands around $150 to $300. Most practices reach it on $1,500 to $4,000 a month in Google Ads spend, plus a separate management fee, and the split between those two lines is worth asking any agency to itemise before you sign. SkilledDesk manages these campaigns specifically for dental practices, single-location offices and multi-provider groups alike. Dental search patterns shape the negative-keyword and dayparting setup from day one. We build each account around conversion tracking tied to the actual booking step, a dental-specific negative keyword list, and campaigns dayparted to the hours someone can pick up the phone. No generic setup copied from elsewhere.

The Same Approach, Across Every Account Type

E-commerce checkouts, local-service bookings, subscription signups — the accounts we manage span all of it, and every one gets the same conversion-tracking-first setup, a booked dental patient included. The account structures and results behind that approach are on the portfolio.
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Won't Google Ads Just Waste Money On People Only Comparing Prices?

The most common hesitation, and a fair one. Plenty of dental Google Ads accounts do bleed budget on tire-kickers. The fix is not turning ads off. It is building the account to filter for intent from the start. Negative keyword lists that block informational and job-search traffic. Match types tuned to near me, emergency, and accepting new patients phrasing. And call tracking tied to your booking software, so spend can shift away from keywords that generate calls but no appointments. Ownership of the Google Ads account never leaves your name either. The person setting negative keywords and dayparting rules is the founder, not whichever account manager has an opening that month. We also review the negative keyword list on an ongoing basis rather than set it once at launch, since new low-intent search terms show up in the search-term report every month and quietly drain budget if nobody watches for them.
FAQ

Before A Dentist Signs, They Ask This

A single-location dental practice usually opens at $1,500 to $4,000 a month in ad spend, with the management fee on top. A realistic cost per new patient lands around $150 to $300, once implant and Invisalign leads get tracked separately from general-cleaning searches, which cost less to convert. Our management opens at $595 a month, and splitting implant work away from hygiene searches is usually what takes a practice above it.
Search Ads let you bid on specific procedure keywords like dental implants near me. Local Services Ads are pay-per-lead, Google-vetted, and carry a Google Guarantee badge that ranks above regular search results. Most practices get the best coverage running both together.
Yes. Dayparting stops campaigns from spending after the dentist's office closes, so you are not paying for a click that turns into an unanswered 9pm call. We usually add a short after-hours buffer for genuine emergencies rather than cut off instantly at closing time. Then we review call answer rates to fine-tune that buffer over the first few weeks. Ad scheduling can also bid differently by hour, so the hour before opening, when people actually book, carries more than a quiet mid-afternoon.
A negative keyword list built specifically for dental search patterns, filtering out job-seekers, students and DIY researchers. Combined with phrase and exact match on buying-intent terms, instead of leaving everything on broad match.
Conversion tracking goes into the booking step itself, plus call tracking on each ad-driven number. Reporting then shows cost per booked patient, instead of stopping at cost per click or cost per call.
Search campaigns can start driving calls within the first week or two, once tracking and negative keywords are in place. Google's algorithm typically needs two to four weeks of real conversion data before it stops over-spending or under-spending on any one keyword in the account.
At a larger PPC advertising firm, dental accounts are often one of dozens a media buyer juggles at once. At SkilledDesk you work directly with the founder on campaign structure. You can also review real account work on our portfolio before committing to anything.

Show Us The Chair You Need Filled

Send read-only access to the account and we'll show you which treatments are quietly funding the others.

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