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Plastic & Cosmetic Surgery PPC Specialists

Google Ads For Plastic Surgeons

Search campaigns split by procedure — not one blended keyword list — with conversion tracking that follows a lead through financing to a booked OR date, and pacing that respects how many surgery days you actually have open.

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Every Account Run By The Same Person Who Scoped It

130+
Brands Served
14
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Reality

Why Most Plastic Surgery Google Ads Accounts Fill A Calendar, Not An OR

Google's Health-Ad Rules Block The Remarketing Playbook Most Verticals Rely On

Google's personalized-advertising policy restricts building audiences from inferred health-related interests, and elective/cosmetic procedures fall inside that restricted category — so the "retarget everyone who visited the site" list most agencies default to for a five-figure decision is largely unavailable here, not a compliance footnote.

One Blended "Plastic Surgery" Keyword List Prices A $6,000 Consult Like An $18,000 Mommy Makeover

Rhinoplasty, breast augmentation, tummy tucks, and body contouring carry wildly different search volume, competition, and procedure value, but a single shared campaign forces one average bid across all of them — overpaying on the cheaper searches while still losing the auction on the ones that actually move revenue.

A Booked Consultation Isn't A Booked Surgery — And The OR Calendar Doesn't Stretch

A lead that books a consultation still has to clear financing pre-qualification and land an actual surgery date, and even a fully booked consultation calendar can't convert faster than the practice's own available OR days — without pacing to that ceiling, ad spend just builds a backlog instead of revenue.

How Much Does Google Ads For A Plastic Surgery Practice Actually Cost?

Most single-surgeon practices run $3,000-$8,000/month in Search Ads spend, plus a management fee, with cost-per-qualified-consultation typically landing between $250-$450 depending on procedure mix — a rhinoplasty or breast augmentation search costs meaningfully more to win than a general "plastic surgeon near me" query. SkilledDesk builds Google Ads accounts specifically for plastic and cosmetic surgery practices — solo surgeons and multi-provider practices alike — not as one vertical folded into a generalist agency's dozen others.

Unlike an agency that reports success in raw consultation-form volume, we build every account around tracking that follows a lead from first click through financing pre-qualification to a booked surgery date, procedure-specific Search campaigns instead of one blended "plastic surgeon" keyword list, and pacing that accounts for how many OR days the practice actually has open in a given month — a different economics problem than the recurring, non-surgical treatment volume a med spa account is built around.

How We Help

What We Actually Manage For Your Practice

Google Marketing

Search campaigns split by procedure — rhinoplasty, breast, body contouring — each with its own bid strategy and negative-keyword list, plus conversion tracking that follows a lead through financing pre-qualification to a booked OR date, not just a form submission.

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Web Design

A dedicated landing page per procedure with before/after galleries, financing information, and your scheduling widget above the fold — not a single homepage sending a rhinoplasty click and a body-contouring click to the same generic page.

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Social Media Marketing

Instagram and Meta content built around before/after results and patient education — since Google's own ad policy limits how much remarketing can carry that weight for this category, organic and paid social has to do more of the follow-up work than in most other verticals.

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Free Tool

How Many Of Your Leads Can Your OR Calendar Actually Convert?

Set your monthly ad budget and how many OR or surgery days you have open — the estimated qualified-consultation range updates instantly, alongside how many of those your current OR calendar can actually turn into booked procedures.

Monthly ad budget$5,000
$1,500$15,000
Available OR / surgery days per month6
2 days15 days
11–20
estimated qualified consultations / month
Your OR calendar can currently convert roughly 8 procedures/month — well under what this budget could produce. Spend past this point mostly builds a waitlist, not booked revenue.

Estimate based on a typical plastic surgery Search Ads cost-per-qualified-consultation of $250–$450 and an illustrative 1.4 procedures per available OR day. Actual results vary by procedure mix, market, and how the account is tracked.

If Google Restricts Remarketing For Cosmetic Procedures, Can Campaigns Actually Perform?

It's a fair concern — Google's personalized-advertising policy restricts building remarketing and similar audiences from inferred health-related interests, and elective and cosmetic procedures fall inside that restricted category, so the safety net most other verticals lean on for a five-figure purchase decision isn't available the same way here. The honest answer: campaigns get built to win the decision at first click instead of relying on a second chance later — tightly matched, procedure-specific Search keywords, a dedicated landing page per procedure instead of one generic page diluting intent, and email nurture sequences (which aren't bound by the same personalized-ads restriction) carrying the follow-up work a remarketing list would normally do elsewhere. The Google Ads account stays fully yours, under your own billing, with every strategy decision on it running through the founder, and real Search account structures sit on the portfolio to review before anything is signed.

FAQ

What Plastic Surgeons Ask Before Hiring A Google Ads Agency

Split by procedure. Rhinoplasty, breast augmentation, tummy tucks, and body contouring each have their own search volume, competition, and average procedure value, and a single shared campaign forces Smart Bidding toward one blended bid that overpays on lower-value searches while still losing the auction on the ones worth the most. We build each procedure category as its own campaign with its own bid strategy and landing page.
Not entirely, but it restricts it more than most practices expect. Google's personalized-advertising policy limits building audiences from inferred health-related interests, and elective and cosmetic procedures fall inside that restricted category — so a standard "retarget every site visitor" list isn't available the way it would be for a retail brand. Campaigns get built to capture intent at the first click instead, with email nurture (which isn't bound by the same restriction) carrying the follow-up work.
Conversion tracking gets tied to each stage your booking and financing systems already report — consultation booked, financing application submitted, financing approved, surgery date scheduled — so budget decisions get made on which keyword actually produced a scheduled procedure, not just which one filled a consultation calendar that financing later thinned out.
Budget scales with procedure mix more than practice size — a solo surgeon leaning on higher-ticket procedures like mommy makeovers or BBLs can justify $3,000-$8,000/month in Search spend, since a single booked case often clears the entire month's ad cost several times over. Cost-per-qualified-consultation usually falls between $250-$450, with rhinoplasty and breast augmentation running toward the higher end given how competitive those specific keywords are.
Smart Bidding typically needs several weeks of consistent spend before it stabilizes on efficient consultation-booking bids, but a booked procedure takes longer still — financing approval and OR scheduling both add real calendar time after that first click. Expect steadier consultation volume within 4-6 weeks and a clearer read on booked-procedure revenue by the second or third month, once enough leads have moved all the way through financing and into a scheduled OR date.
Meaningfully, yes. A med spa sells recurring, lower-ticket, non-surgical treatments where volume and membership retention matter most; a plastic surgery practice sells a smaller number of much higher-value surgical decisions, each requiring a longer consideration window, a financing conversation, and an actual OR date — which changes how campaigns are budgeted, how success gets measured, and how much weight falls on Search versus remarketing. We build plastic surgery accounts around that decision size specifically, not as a scaled-up med spa campaign.
Most PPC agencies apply the same remarketing-heavy playbook to every account they run, and cosmetic surgery is one of the few verticals where that playbook is largely unavailable under Google's own ad policy — treating that as a footnote instead of a starting constraint is how budget gets wasted chasing an audience-targeting strategy that was never fully available. SkilledDesk builds plastic surgery accounts around that restriction from the first campaign structure, the founder runs the account directly, and real Search account structures are on the portfolio to review first.

The Same Attribution Rigor, Applied To A Bigger Purchase Decision

A five-figure procedure decision deserves the same attribution rigor as any other high-consideration purchase — the $4.5M e-commerce scale-up, $26K MRR SaaS growth, and $21K DTC launch-month result on our portfolio were all built on tracking large or recurring purchase decisions through to a real outcome, not just a click. See the actual campaign structures behind those results on the full portfolio.

See Our Full Portfolio

Ready For Google Ads That Actually Fills Your OR Calendar?

Book your free consultation — no obligation, just a straight answer on budget, procedure-mix pricing, and what your OR calendar can realistically convert.

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