Paid Marketing
We manage Google Ads and Meta/Instagram campaigns for service businesses and ecommerce brands, with conversion tracking wired in so you know exactly what a lead actually cost.
PPC Built Around Cost-Per-Lead, Not Cost-Per-Click
A cheap click that never books an appointment is a wasted dollar. We build campaigns around the actions that matter for your business — calls, form fills, bookings — and structure targeting, bids, and ad copy around lowering your real cost per lead.
For real estate agents, that might mean Meta lead-gen ads with instant forms; for a dental practice in California, it's often Google Search ads on high-intent, appointment-ready keywords.
Everything You Need For Paid Marketing
Google Search & Display Ads
Capture high-intent searches with campaigns built around your actual booking keywords.
Meta & Instagram Ads
Reach your ideal customer profile with precision-targeted social campaigns.
Landing Page & Conversion Tracking
Know exactly which ad, keyword, and campaign drove each lead.
Bid & Budget Optimization
Reduce cost-per-lead with weekly bid adjustments based on real performance data.
How We Deliver Results
Discover
We audit any existing ad accounts and identify what's driving — or wasting — spend.
Strategize
We build campaign structure, audience targeting, and budget allocation around your goals.
Execute
We launch campaigns with conversion tracking and pixels configured from day one.
Optimize
We adjust bids, creative, and budget weekly based on real lead and cost data.
Common Questions About Paid Marketing
It depends on your industry and market, but we typically recommend a budget that allows at least 15-20 clicks per day on your highest-intent keywords so we can gather enough data to optimize.
Google Ads captures people actively searching for your service; Meta Ads reaches people based on interests and behavior before they're actively searching. Most businesses benefit from both.
We configure conversion tracking and pixels before your first campaign launches, so every dollar spent is tied to a real lead or sale from day one.
We review and adjust bids, budgets, and creative weekly based on real performance data.
Ready To Stop Guessing What Your Ads Actually Cost You?
Get a free PPC audit and see exactly where your ad budget is leaking.