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130+ Brands Served Since 2019

Solar Marketing Agency

SkilledDesk runs marketing for solar installation companies — Google Ads and Meta campaigns, a financing-path quote flow on the website, and follow-up sequencing built around how long a real solar decision actually takes, not a one-call close.

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What Any Solar Company Can Verify Before Signing

130+
Brands Served
14
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Problem

What's Actually Capping Your Install Volume

A Long Sales Cycle Isn't A Cold Lead

A solar decision usually takes weeks and two or three competing quotes, not one phone call. Treating a prospect who's still comparing proposals as "not interested" because they didn't sign on the first follow-up throws away pipeline that just needed a second and third touch, timed to where they actually are in the decision.

A Quoted Homeowner Isn't A Financed One

Plenty of prospects look qualified through the site-visit and quote stage, then drop out at credit or financing approval — a step that happens before permitting or install scheduling ever enters the picture. Counting that prospect as a "lost lead" instead of a financing-stage drop-off hides exactly where the funnel actually needs fixing: the pre-qualification step, not the ad that brought them in.

Marketplace Leads Get Split Four Or Five Ways

A lead from an aggregator site looks affordable on a per-lead basis, but it's usually sold to several installers at once and priced the same whether or not the homeowner ever books a site visit with you specifically. The homeowner is comparing quotes before you've even called.

Free Tool

Shared vs. Exclusive Solar Lead Calculator

Drag the slider to your monthly lead-gen budget — compare how many installs a shared marketplace-lead strategy produces against an exclusive, owned-campaign strategy at the same spend.

Monthly lead-gen budget$8,000
$3,000$25,000+
Shared / Aggregator Leads
3.8
installs/month
~$2,100/install
Exclusive / Owned Leads
6.4
installs/month
~$1,250/install
+2.6
extra installs/month at this budget by going exclusive instead of shared

Estimate assumes $42/lead at a 2% close rate for shared marketplace leads (resold to several installers, heavily price-shopped) versus $150/lead at a 12% close rate for exclusive leads generated through your own campaigns — typical ranges, not a guarantee. Actual numbers move with your state's incentive climate, system pricing, and how fast your team follows up.

What Does Solar Marketing Actually Involve?

Solar marketing means Google Search and Meta campaigns built around genuine buying-intent keywords — not "solar panel cost calculator" research traffic — a website with an honest, financing-path-specific quote flow, and follow-up sequencing paced to how long a real solar decision takes. SkilledDesk is a Wyoming-registered solar marketing company running Google Ads and Meta ad campaigns for solar installers and other home-services businesses.

Solar is a different purchase than most local services — the decision spans weeks, a quoted homeowner still has to clear financing before anything else happens, and the same prospect is usually comparing two or three other quotes at once. That means the campaigns, the site's quote flow, and the follow-up cadence all need to be built around that timeline, not a same-day-decision assumption borrowed from a different trade. For the Google Ads side specifically — keyword-policy compliance, financing-intent bid splits — see Google Ads for Solar Companies.

We Already Have Canvassing Reps — Won't Digital Just Create Duplicate, Conflicting Quotes?

It's a real risk if the two channels aren't kept apart deliberately — a canvassing rep knocking a street and a digital ad running to that same zip code can absolutely land two different quotes on the same household in the same week, and that inconsistency costs trust fast. Campaigns get geo-fenced and lead-tagged so canvassed streets and digitally-sourced households stay separated in the CRM, with the source clearly marked before either team makes contact. Setup is scoped with your sales manager directly, run by the founder rather than handed off mid-account, and the portfolio is open to review before anything goes live.

What We Do

Marketing Built For How Solar Actually Gets Sold

Web Design

A solar company website built around a real financing-path quote flow — cash, loan, or lease — plus an actual project gallery and licensing/certification content, instead of one generic "get a free quote" form.

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Google Marketing

Search campaigns split by intent — generic panel-research and DIY-installation searches get filtered out with negative keywords so budget chases people ready to book a site visit, tracked to actual signed contracts.

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Social Media Marketing

Real completed-install photos and financing-education content that answers payback-period and roof-warranty objections before a prospect ever gets on a call, instead of generic "go solar and save" posts.

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FAQ

Common Questions About Solar Marketing

Plan on 8-12 weeks, not the 2-3 weeks a roofing or HVAC account needs. A real solar decision usually means the homeowner is sitting on two or three competing quotes and only signs once financing actually clears — a step where a meaningful share of otherwise-qualified prospects still drop out — so campaign data needs that full comparison-and-approval window before it can tell you which sources are producing signed, financed contracts instead of just quote requests.
Most single-market solar companies land between $3,000 and $15,000/month, and where you fall in that range depends more on how many separate permitting authorities and utility territories your install area spans than on company size — each one carries its own permitting timeline and incentive details that the site and follow-up content need to reflect accurately, and covering three counties properly costs more than covering one. We scope the split to your actual service area on the free call.
Usually, yes — a marketplace lead looks cheaper per lead but gets shopped to several installers at once, which drags the close rate down hard. Try the calculator above with your own budget: exclusive leads generated through owned Search and Meta campaigns typically produce more installs and a lower true cost per install from the same monthly spend, even at a higher cost per lead.
A freshly installed system has no track record yet, so the review-request sequence gets timed to the moments that actually build confidence for the next prospect — inspection sign-off and the first utility bill showing the system producing, not the day the crew leaves the roof. Until those exist, the site leans on real project photos and process transparency instead of a testimonial that isn't earned yet.
Alongside it, for most installers. Canvassing covers a street-by-street push a digital campaign can't replicate, while Search and Meta catch the homeowner who's already researching on their own timeline instead of waiting for a rep to knock. Most accounts run both, with the digital side picking up the volume canvassing crews can't physically cover in a month.
Yes — most of the homeowners a solar marketing company like ours generates leads for are financing the system through a loan or lease/PPA, not paying cash. The website's quote flow and the ad copy are both built around whichever financing paths your team actually closes, not just the fastest cash-purchase path.
A lot of agencies publish one generic "go solar and save" page and never revisit it once a state rebate steps down or a net-metering rule changes locally, so the website and follow-up emails keep quoting numbers that are already wrong. Keeping that jurisdiction-level detail current across the site and the nurture sequence — not just the ad account — is handled personally by the founder, and the portfolio is open so you can verify the track record before signing anything.

No Manufactured Solar Case Study — Just An Open Portfolio

130+ brands, 14 countries, $10M+ in verified client revenue tracked since 2019 — a solar installer is welcome to have their own current ad account reviewed against that same tracking standard on the free call, rather than trust a number on this page alone.

See Our Full Portfolio

Ready To Build A Solar Pipeline That's Actually Yours?

Book your free consultation today — no obligation, just a straight answer.

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