Schedule
Tracked To Installed Systems

Solar Marketing Agency

SkilledDesk runs marketing for solar installation companies — Google Ads and Meta campaigns, a financing-path quote flow on the website, and follow-up sequencing built around how long a real solar decision actually takes, not a one-call close.

Get Free ConsultationSee Shared vs. Exclusive Lead Costs
skilleddesk.com/analytics
Ad-Attributed Revenue
29,138
+57% QoQ
Sessions by week, last 2 months
Web designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic designWeb designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic design

What Any Solar Company Can Verify Before Signing

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Problem

Why Your Install Pipeline Stalls

A Long Sales Cycle Isn't A Cold Lead

A solar decision usually takes weeks and two or three competing quotes, not one phone call. Treating a prospect who's still comparing proposals as "not interested" because they didn't sign on the first follow-up throws away pipeline that just needed a second and third touch, timed to where they actually are in the decision.

A Quoted Homeowner Isn't A Financed One

Plenty of prospects look qualified through the site-visit and quote stage, then drop out at credit or financing approval — a step that happens before permitting or install scheduling ever enters the picture. Counting that prospect as a "lost lead" instead of a financing-stage drop-off hides exactly where the funnel actually needs fixing: the pre-qualification step, not the ad that brought them in.

Marketplace Leads Get Split Four Or Five Ways

A lead from an aggregator site looks affordable on a per-lead basis, but it's usually sold to several installers at once and priced the same whether or not the homeowner ever books a site visit with you specifically. The homeowner is comparing quotes before you've even called.

Free Tool

Compare Shared And Exclusive Solar Leads

Drag the slider to your monthly lead-gen budget. You see how many installs a shared marketplace-lead strategy produces, against an exclusive, owned-campaign strategy at the same spend.

Monthly lead-gen budget$8,000
$3,000$25,000+
Shared / Aggregator Leads
3.8
installs/month
~$2,100/install
Exclusive / Owned Leads
6.4
installs/month
~$1,250/install
+2.6
extra installs/month at this budget by going exclusive instead of shared

Estimate assumes $42/lead at a 2% close rate for shared marketplace leads (resold to several installers, heavily price-shopped) versus $150/lead at a 12% close rate for exclusive leads generated through your own campaigns — typical ranges, not a guarantee. Actual numbers move with your state's incentive climate, system pricing, and how fast your team follows up.

What Does Solar Marketing Actually Involve?

Three parts, in order. Google Search and Meta campaigns built around genuine buying-intent keywords, not solar panel cost calculator research traffic. A website with an honest, finance-path-specific quote flow. And follow-up sequencing paced to how long a real solar decision takes. SkilledDesk is a Wyoming-registered solar marketing company running Google Ads and Meta ad campaignsfor solar installers and other home-services businesses. Solar is a different purchase from most local services. The decision spans weeks, a quoted homeowner still has to clear finance before anything else happens, and the same prospect is usually comparing two or three other quotes at once. So the campaigns, the site's quote flow and the follow-up cadence all have to sit on that timeline, not on a same-day-decision assumption borrowed from another trade. For the Google Ads side specifically, keyword-policy compliance and finance-intent bid splits, see Google Ads for Solar Companies.

We Already Have Canvassing Reps — Won't Digital Just Create Duplicate, Conflicting Quotes?

It is a real risk if nobody keeps the two channels apart. A canvassing rep knocking a street, and a digital ad running to that same zip code, can land two different quotes on the same household in the same week. That inconsistency costs trust fast. We geo-fence campaigns and tag leads, so canvassed streets and digitally sourced households stay apart in the CRM. The source shows clearly before either team makes contact. We scope the setup with your sales manager directly. The founder runs it rather than hand it off mid-account, and the portfolio is open to review before anything goes live.
What We Do

Marketing Built For How Solar Actually Gets Sold

Sites that answer payback first

Pages addressing payback period and incentives up front, since that is the only question that matters.

Learn more

Search spend measured against install count

Google campaigns costed against installed systems, in an auction where lead prices are notoriously high.

Learn more

Paid social for a long decision

Meta campaigns that stay present across months of consideration rather than expecting a fast close.

Learn more
FAQ

Common Questions About Solar Marketing

Plan on eight to twelve weeks, not the two or three a roofing or HVAC account needs. A real solar decision usually means the homeowner is sitting on two or three competing quotes, and only signs once finance clears. A meaningful share of otherwise-qualified prospects still drop out at that step. So campaign data needs the full comparison-and-approval window before it can tell you which sources produce signed, financed contracts rather than quote requests.
Most single-market solar companies land between $3,000 and $15,000 a month. Where you fall depends more on how many separate permitting authorities and utility territories your install area spans than on company size. Each one carries its own permitting timeline and incentive details that the site and follow-up content have to reflect accurately. Covering three counties properly costs more than covering one. We scope the split to your actual service area on the free call. Ours opens at $595 a month, though what an installed system is worth matters far more than the fee sitting underneath the media.
Usually, yes. A marketplace lead looks cheaper per lead, then gets shopped to several installers at once, which drags the close rate down hard. Try the calculator above with your own budget. Exclusive leads generated through owned Search and Meta campaigns typically produce more installs and a lower true cost per install from the same monthly spend, even at a higher cost per lead.
A freshly installed system has no track record yet. So the review-request sequence gets timed to the moments that build confidence for the next prospect. Inspection sign-off, and the first utility bill showing the system producing. Not the day the crew leaves the roof. Until those exist, the site leans on real project photos and process transparency rather than a testimonial nobody has earned yet.
Alongside it, for most installers. Canvassing covers a street-by-street push a digital campaign cannot replicate. Search and Meta catch the homeowner already researching on their own timeline, rather than waiting for a rep to knock. Most accounts run both, with the digital side picking up the volume canvassing crews cannot physically cover in a month.
Yes. Most homeowners we generate leads for finance the system through a loan, a lease or a PPA. Few pay cash. The website's quote flow and the ad copy both get built around whichever finance paths your team actually closes, not just the fastest cash-purchase path.
A lot of agencies publish one generic go-solar-and-save page and never revisit it once a state rebate steps down or a net-metering rule changes locally. The website and follow-up emails then keep quoting numbers that are already wrong. The founder keeps that jurisdiction-level detail current across the site and the nurture sequence, not just the ad account. The portfolio is open so you can verify the track record before signing anything.

No Solar Result Is Invented Here

An installer is welcome to have their own current ad account reviewed against our tracking standard on the free call, rather than trust any number written on this page.
See Our Full Portfolio

Ready To Build A Solar Pipeline That's Actually Yours?

Tell us your average system size and close rate, and we'll work out what an install can afford to cost.

Get Free Consultation