Schedule
130+ Brands Served Since 2019

Google Ads For Solar Companies

SkilledDesk runs Google Ads campaigns built specifically for solar installation companies — compliance-safe ad copy that stays inside Google's solar-advertising policy, keyword sets split by cash, loan, and lease/PPA financing intent, and results tracked through to an installed system, not a raw lead count.

Get Free ConsultationEstimate Your Cost-Per-Install

What Every Solar Campaign Ships With Before Launch

130+
Brands Served
14
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access

What A Solar Company's Google Ads Account Actually Needs To Get Right

Running Google Ads for a solar installation company means Search campaigns split by financing path — cash purchase, solar loan, lease or PPA — written to stay inside Google's stricter solar-advertising policy on savings and cost claims, geo-fenced to the counties or utility territories you actually install in, and tracked from first click through site assessment, financing approval, and permitting to a completed install rather than stopping at a raw lead count.

SkilledDesk is a Wyoming-registered Google Marketingcompany running these accounts for solar installers and other home-services trades, and the planning variable specific to solar is that keyword competition here runs higher than almost any other local-service category — national installers and lead marketplaces like EnergySage, SolarReviews, and Solar.com all bid the same local install-related terms, which drives cost-per-click well above what a roofing or HVAC account typically sees. That's the starting condition every solar account gets built around, not a reason to sit out Search and rely on canvassing or purchased leads instead. The same account-structure thinking carries over to other trades SkilledDesk runs Google Ads for — see how it looks for roofing or general contractors— but solar's financing-path split and ad-policy restrictions genuinely set this account apart from either.

The Problem

What's Actually Driving Up Your Cost-Per-Install

Solar Keywords Are Priced Like The Highest-Competition Category They Are

National installers and lead marketplaces — EnergySage, SolarReviews, Solar.com — all bid the same local install-related terms a regional company needs, pushing cost-per-click on core solar keywords well above what a roofing or HVAC campaign typically sees. Without a tightly scoped, compliance-safe keyword set, a real share of that budget goes to clicks a small installer was never going to out-bid anyway.

The Industry's Door-Knocking Reputation Follows Every Ad Into The Auction

Years of aggressive canvassing and telemarketing have left homeowners skeptical of solar ads before they even click — copy leaning on "$0 down" or an unqualified savings number doesn't just underperform, it also risks running into Google's solar-advertising policy, which restricts exactly this kind of unsubstantiated claim.

A Signed Contract Is Months Away From The First Click, And Most Tracking Stops At "Lead"

Between site assessment, financing approval, permitting, and utility interconnection, a solar deal can take two to four months to actually install. An account measured only on cost-per-lead has no way to tell which keywords are producing completed systems and which ones are producing leads that stall out in financing or permitting.

Free Tool

What Your Ad Budget Actually Turns Into, Lead By Lead

Move the slider to your monthly Google Ads budget — see the estimated qualified-lead range, then what that range typically becomes once site assessment, financing approval, and permitting are factored in.

Monthly ad budget$6,000
$1,500$15,000
18–42
estimated qualified leads / month, ~$230 average cost-per-lead
after site assessment, financing, and permitting
1–7
estimated installs / month, ~$857–$6000 implied cost-per-install

Estimate based on a typical solar-company Google Ads cost-per-lead of $140–$320, once national-installer and lead-marketplace bidding is priced in, run against a 10–18% lead-to-install close rate common for digital solar leads. Actual results vary by market saturation, financing options offered, and how tightly campaigns are geo-targeted.

Will Marketing Make My Company Look Like Every Other Pushy Solar Sales Outfit?

It's the first question most solar owners ask before turning a campaign on — the industry's door-knocking and telemarketing history has left homeowners primed to distrust anything that sounds like a sales pitch, and an ad account leaning on inflated savings claims or urgency language only confirms that instinct. The honest difference is intent: someone who searches "solar installer [service area]" or "solar cost near me" is already evaluating the purchase on their own timeline, which is a fundamentally different buyer than a cold door-knock. Campaigns get written to stay inside Google's solar-advertising policy from the first draft — no unqualified "$0 down" or guaranteed-savings language — and to earn that already-in-market visitor's trust with a specific number, not a generic pitch. You work through the actual ad copy directly with the founder, and the portfolio is open to review before anything goes live.

What We Do

Marketing Built Around How A Solar Deal Actually Gets Signed

Google Marketing

Search campaigns split by financing path — cash purchase, solar loan, lease or PPA — written to stay inside Google's solar-advertising policy, geo-fenced to your install territory, and tracked through to a completed system, not just a form fill.

Learn more

Web Design

A solar company website built around an instant quote-request form, side-by-side financing comparisons, and real installation photos — not a template site that buries actual system pricing and process three clicks deep.

Learn more

Social Media Marketing

Before-and-after installation photos and a review-request flow timed to Permission-to-Operate, the kind of visible proof a homeowner checks before trusting a five-figure decision to a company they found in an ad.

Learn more

What's Actually Verifiable Before You Sign Anything

Solar's own sales reputation means most homeowners assume a claim is exaggerated until it's independently checkable — so here's what actually is: 130+ brands served across 14 countries, and $10M+ in client revenue tracked since 2019. Real ad accounts and live sites behind those figures sit on the portfolio page, not a number picked because it paired well with solar.

See Our Full Portfolio
FAQ

Common Questions About Google Ads For Solar Companies

Yes — Google enforces tighter rules on solar and clean-energy ad claims than most local-service categories, including limits on unqualified savings numbers, "$0 cost" language, and anything implying a government program, and it can require the underlying claim to be substantiated before an ad runs at all. Campaigns get written to stay inside that policy from the first draft, not fixed after a disapproval notice arrives.
Each financing path gets its own ad group and landing content, since a homeowner searching "solar loan no money down" and one searching "buy solar panels outright" are comparing completely different numbers, and Google's policy restrictions on financing-claim language apply differently than they do to a straightforward cash-purchase pitch.
Budgets for solar accounts typically run $2,500–$12,000/month once campaign management, call tracking, and compliance-reviewed landing pages are included, and the real swing factor is how much of that needs to target financing-intent searches — loan, lease, PPA — versus cash-purchase searches, since those keyword sets carry different competition levels. The exact split comes out of the free consultation, not a fixed package price.
A marketplace lead usually gets resold to several installers bidding against each other on price alone, while an owned Google Ads account puts your company in front of a homeowner who searched specifically for your service area — nobody else's proposal lands in that same inbox at the same time.
Call tracking tied to each ad group, plus a shared tagging system, follows a lead from first click through site assessment and financing approval to an actual install date — so budget shifts happen based on which keywords produce completed systems, not just which ones generated the most form fills this month.
A compliance-reviewed account can go live within about two weeks once ad copy and landing pages clear Google's solar-advertising policy, but a genuinely reliable read on which keywords produce installs — not just leads — takes a full sales-cycle length, commonly two to four months, since that's how long financing approval and permitting realistically run before a lead becomes a completed system.
Most general agencies run a solar account with the same broad-match keywords and unqualified savings language they'd use for a roofing or HVAC client — exactly the kind of claim Google's solar-advertising policy restricts and can flag for disapproval. This account gets built around that compliance layer and the financing-path keyword split from the start, and you're working with the founder directly, not a rotating account rep.

Ready To Stop Losing Qualified Solar Leads To The Marketplace Bidding War?

No pitch deck, no pressure — just a straight conversation with the founder about your budget, your financing-keyword split, and whether your install territory can actually support the volume you're asking for.

Get Free Consultation