Schedule
130+ Brands Served Since 2019

Google Ads For Contractors

SkilledDesk runs Google Ads and Local Services Ads campaigns built specifically for general contractors — geo-fenced to your actual service radius, split by project type so a kitchen remodel lead never gets confused with a same-day handyman call, and tracked all the way to a signed contract instead of a raw click count.

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What Backs Every Contractor Campaign SkilledDesk Runs

130+
Brands Served
14
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access

What Does Google Ads For A Contractor Actually Involve?

Running Google Ads for a general contractor means separate campaigns for each project type — kitchen and bath remodels, room additions, new construction, and general handyman work — each geo-fenced to the radius you actually serve, bid on exact/phrase- match buying-intent keywords instead of broad match, and tracked through to a signed contract rather than a raw call count.

SkilledDesk is a Wyoming-registered Google Ads company running these campaigns for general contractors and other home-services trades, and the biggest planning variable in this niche is that Angi, Thumbtack, and HomeAdvisor also run paid search ads against many of the same local remodeling and construction keywords, which drives cost-per-click higher than most local-service categories ever see. That's the starting condition every contractor account gets planned around, not a reason to skip Google Ads and buy leads from an aggregator instead.

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What Your Current Ad Budget Should Actually Be Producing

Move the slider to your monthly Google Ads budget — see the estimated lead range and average cost-per-lead once Angi/Thumbtack-level bidding on the same keywords is factored in.

Monthly ad budget$3,000
$500$10,000
12–33
estimated leads / month, ~$170 average cost-per-lead

Estimate based on a typical general-contractor Google Ads cost-per-lead of $90–$250, once branded/aggregator bidding on the same keywords is priced in. Actual results vary by service area, project type, and local competition.

The Problem

What's Actually Driving Up Your Cost-Per-Lead

Broad-Match Keywords Bidding On Searches That Were Never Going To Hire

Left on broad match, a campaign catches "how to remodel a kitchen yourself" and "general contractor jobs near me" right alongside a homeowner ready to sign — without exact/phrase-match targeting and a maintained negative-keyword list, a real share of the budget goes to clicks that were never buying.

A $20,000 Estimate Request Looks Identical To A Cold Call In The Reports

Without call tracking tied to what actually closes, a lead for a full kitchen remodel and a five-minute price-shopping call show up as the same line item — so budget shifts happen based on raw call volume instead of which keywords and ad groups are producing signed contracts.

Angi And Thumbtack Are Bidding Against You For Your Own Keywords

Aggregators run their own paid search ads on many of the same local contractor keywords a standalone campaign targets, pushing the auction price up before a single dollar of the actual ad budget gets spent — a cost most contractors never see broken out from the total bill.

What We Do

Marketing Built Around How Contractor Jobs Actually Get Signed

Google Marketing

Search and Local Services Ads campaigns split by project type — kitchen/bath, additions, new construction, handyman — geo-fenced to your service radius and tracked to signed contracts, not raw call counts.

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Web Design

A contractor website organized around project-type galleries with real before/after photos and a fast estimate-request form up front — not a template site burying finished work three clicks deep.

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Social Media Marketing

Before/after project photo content and a review-request flow that fires after each completed job — the kind of visual proof a homeowner actually checks before signing a $20,000+ contract.

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Numbers A Contractor Doesn't Have To Take On Faith

There's no separate "trust us" pitch built for this page — the same 130+ brands, 14 countries, and $10M+ in tracked client revenue this company has put behind every account since 2019 applies here too. Rather than inventing a contractor-specific claim, the actual campaigns behind that number sit on the portfolio page, open to review before any contract gets signed.

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Is Google Ads Still Worth It When Angi And Thumbtack Are Bidding Up My Own Keywords?

It's the first math a contractor runs before turning a campaign on — if aggregators are already inflating cost-per-click on "kitchen remodel [city]" or "room addition contractor," why not skip paid search and just buy their leads instead? The honest answer is that an aggregator lead is shared with several other contractors bidding on the same job, while an owned Google Ads or Local Services Ads campaign — narrowed to exact/phrase-match buying intent, geo-fenced to your actual radius, and tracked to a signed contract instead of a raw call — usually lands at a lower real cost-per-job even at the higher click price, because none of that spend is split with a competitor. You work that math directly with the founder, not a rotating account manager, and there's a full portfolio to review before deciding anything.

FAQ

Common Questions About Google Ads For Contractors

Budgets for contractor accounts usually run $1,500–$8,000/month once campaign management, call tracking, and landing pages are included, and the right number depends more on job size than click volume — a single $20,000 remodel can justify a much higher cost-per-lead than a $500 handyman call. The exact plan comes out of the free consultation, not a fixed package price.
Local Services Ads runs on a pay-per-lead model instead of cost-per-click, so it sidesteps the auction-price inflation aggregators cause on Search — but it trades that for less control over exactly which search triggered the lead. Most contractor accounts run LSA and Search Ads together so neither channel's weakness dominates the account.
A maintained negative-keyword list and exact/phrase-match targeting instead of broad match are what actually filter this out — broad match is the single biggest source of wasted contractor ad spend, since it matches DIY, job-seeker, and research-only searches right alongside genuine hiring intent.
Yes — each project type gets its own ad group, keyword list, and landing page, since a homeowner planning a full addition and one calling about a small drywall repair are looking for completely different trust and pricing signals, and lumping them into one generic campaign under-serves both.
Campaigns are geo-fenced to the specific radius or ZIP codes you actually serve, not the whole metro area — this matters more for contractors than most local services, since driving an hour outside your service radius for a single job usually isn't worth what the lead cost to acquire.
Yes — call tracking numbers and a shared tagging system show which keyword and ad group a lead came from, and a simple won/lost and contract-value update loop closes the gap between raw call volume and which campaigns are actually producing signed work.
A generalist agency usually runs a contractor account with the same broad-match keywords and generic landing page it would use for any local business. This account gets built around the project-type split, geo-fencing, and aggregator-driven bidding pressure that's specific to contractors, and you're working with the founder directly, not a rotating account rep.

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