Schedule
Geo-Fenced To Your Service Radius

Google Ads For Contractors

SkilledDesk runs Google Ads and Local Services Ads campaigns built specifically for general contractors — geo-fenced to your actual service radius, split by project type so a kitchen remodel lead never gets confused with a same-day handyman call, and tracked all the

way to a signed contract instead of a raw click count.

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skilleddesk.com/calls
Calls This Month
97
86% answered
Local Services Ads — Kitchen Remodel
6m 40s
Booked
Search Ads — Room Addition
4m 15s
Answered
Search Ads — "remodel yourself"
0m 22s
Missed
Google Business Profile
3m 05s
Booked
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What Backs Every Contractor Campaign SkilledDesk Runs

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access

What A Contractor Ads Account Involves

Start with the project types. A general contractor needs separate campaigns for kitchen and bath remodels, room additions, new construction, and general handyman work. Each one geo-fenced to the radius you actually serve. Each bid on exact and phrase-match buying-intent keywords instead of broad match. And each tracked through to a signed contract rather than a raw call count. SkilledDesk is a Wyoming-registered Google Ads company running paid search ads for general contractors and other home-services trades. The biggest planning variable in this niche is aggregator pressure. Angi, Thumbtack and HomeAdvisor run against many of the same local remodelling and construction keywords, which drives cost per click higher than most local-service categories ever see, and none of that pressure shows up in a generic PPC benchmark report. That is the starting condition. Not a reason to skip Google Ads and buy leads from an aggregator instead.

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What Your Current Ad Budget Should Actually Be Producing

Move the slider to your monthly Google Ads budget. You see the estimated lead range and average cost per lead, once Angi and Thumbtack-level bidding on the same keywords is factored in.

Monthly ad budget$3,000
$500$10,000
12–33
estimated leads / month, ~$170 average cost-per-lead

Estimate based on a typical general-contractor Google Ads cost-per-lead of $90–$250, once branded/aggregator bidding on the same keywords is priced in. Actual results vary by service area, project type, and local competition.

The Problem

What Pushes Your Cost Per Lead Up

Broad-Match Keywords Bidding On Searches That Were Never Going To Hire

Left on broad match, a campaign catches "how to remodel a kitchen yourself" and "general contractor jobs near me" right alongside a homeowner ready to sign — without exact/phrase-match targeting and a maintained negative-keyword list, a real share of the budget goes to clicks that were never buying.

A $20,000 Estimate Request Looks Identical To A Cold Call In The Reports

Without call tracking tied to what actually closes, a lead for a full kitchen remodel and a five-minute price-shopping call show up as the same line item — so budget shifts happen based on raw call volume instead of which keywords and ad groups are producing signed contracts.

Angi And Thumbtack Are Bidding Against You For Your Own Keywords

Aggregators run their own paid search ads on many of the same local contractor keywords a standalone campaign targets, pushing the auction price up before a single dollar of the actual ad budget gets spent — a cost most contractors never see broken out from the total bill.

What We Do

Marketing Built Around How Contractor Jobs Actually Get Signed

Accounts structured by job value

Google work separating high-value builds from small repairs so budget follows margin.

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Landing pages per trade

Pages matched to the specific trade in the ad group rather than one contractor page serving everything.

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Paid social ahead of a remodel decision

Meta campaigns aimed at projects homeowners plan months ahead, which search alone catches too late. Seasonal trades need budget that moves with demand, so spend is reviewed against the booking calendar rather than left flat across a year that is anything but even. Seasonal trades need budget that follows the booking calendar rather than a flat monthly figure, so spend is reviewed against demand instead of the clock.

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Figures A Contractor Need Not Take On Faith

There is no separate trust-us pitch built for this page. Rather than invent a contractor-specific claim, the actual campaigns sit on the portfolio, open before any contract.
See Our Full Portfolio

Is Google Ads Still Worth It When Angi And Thumbtack Are Bidding Up My Own Keywords?

Every contractor runs this math first. If aggregators already inflate cost per click on kitchen remodel or room addition contractor, why not skip paid search and just buy their leads? The honest answer starts with what an aggregator lead actually is, which is a shared lead sold in parallel to several other contractors bidding on the same job. An owned Google Ads or Local Services Ads campaign is not shared with anyone. Narrowed to exact and phrase-match buying intent, geo-fenced to your actual radius, and tracked to a signed contract instead of a raw call, it usually lands at a lower real cost per job even at the higher click price. None of that spend gets split with a rival. You work that math directly with the founder, not a rotating account manager, and a full portfolio sits open to review before you decide anything.
FAQ

What Contractors Ask About Google Ads

Budgets for contractor accounts usually run $1,500 to $8,000 a month, once campaign management, call tracking and landing pages are included. The right number depends more on job size than click volume. A single $20,000 remodel can justify a much higher cost per lead than a $500 handyman call. The exact plan comes out of the free consultation, not a fixed package price. We open at $595 a month, and a contractor running separate campaigns per trade rather than one blended account lands above that opening.
Local Services Ads runs on a pay-per-lead model instead of cost per click, so it sidesteps the auction-price inflation aggregators cause on Search. It trades that for less control over exactly which search triggered the lead. Most contractor accounts run LSA and Search Ads together, so neither channel's weakness dominates the account.
A maintained negative-keyword list and exact or phrase-match targeting, instead of broad match. Broad match is the single biggest source of wasted contractor ad spend. It matches DIY, job-seeker and research-only searches right alongside genuine hiring intent.
Yes. Each project type gets its own ad group, keyword list and landing page. A homeowner planning a full addition and one calling about a small drywall repair look for completely different trust and pricing signals. Lumping them into one generic campaign under-serves both.
Campaigns get geo-fenced to the specific radius or ZIP codes you actually serve, not the whole metro area. That matters more for contractors than most local services. Driving an hour outside your service radius for a single job usually is not worth what the lead cost to acquire.
Yes. Call tracking numbers and a shared tagging system show which keyword and ad group a lead came from. A simple won-and-lost update, with contract value attached, then closes the gap between raw call volume and which campaigns produce signed work.
A generalist agency usually runs a contractor account with the same broad-match keywords and generic landing page it would use for any local business. This account gets built around the project-type split, the geo-fencing, and the aggregator-driven bidding pressure specific to contractors. And you work with the founder directly, not a rotating account rep. That difference shows up first in the search-term report, where a properly built contractor account carries far less noise by the end of month one. Trade mix matters here too, since a remodeler and a roofer do not share a search pattern.

Ready To Stop Paying For Clicks That Were Never Going To Hire?

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