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Search & Shopping PPC Specialists

Google Ads Agency Canada

Google Search and Shopping campaigns for Canadian small and mid-sized businesses — quoted and billed in CAD, CASL-compliant lead capture built in, and available in English or French for campaigns targeting Quebec.

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Organic Sessions
28,507
+18% QoQ
Conversions tracked, last 8 weeks
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One Team, 14 Countries — Now Managing Canadian Accounts

130+
Brands Served
14+
Countries Reached
2019
Managing Ad Accounts Since
1:1
Direct Founder Access
The Reality

Why Canadian Google Ads Accounts Waste Budget In Ways US Accounts Don't

Lead Forms That Aren't Built For CASL, Quietly Creating Risk

Canada's Anti-Spam Legislation requires clear, express consent before a lead can be emailed or texted — a contact form copied from a US template usually skips this entirely, leaving the account exposed and conversion data messier than it needs to be.

Ad Spend Leaking South Across The Border

A campaign set to target "Canada" without excluding the US still shows up to searchers in border states, and Performance Max in particular tends to widen its net on its own — businesses near Windsor, Niagara, or the BC Lower Mainland burn budget on clicks that were never going to book.

English-Only Campaigns Skipping A Quarter Of The Country

Roughly 22% of Canadians speak French as a first language, concentrated heavily in Quebec — an account running English-only ad copy and an English-only landing page misses that search volume completely, and Google's own language-targeting settings go unused as a result.

The Job A Canadian Ads Agency Is Hired For

A Canadian account carries two extra layers most US or UK accounts do not. CASL's stricter consent requirements on each lead form. And, for anything targeting Quebec, a genuine bilingual campaign rather than a translated afterthought. SkilledDesk is a Wyoming-registered firm, and we build that in from the account's first setup, running Search and Shopping campaigns for businesses from Toronto and Vancouver to Montreal and Calgary, billed and reported in CAD throughout. Default targeting drifts. Each campaign we build starts with CASL-compliant consent capture on every lead form, explicit US geo-exclusions so spend never leaks across the border, and a CAD-priced landing page built around the exact search intent. A French version comes with it where the campaign targets Quebec.

What Swapping Broad Match Produced

Dropping broad-match guesswork for conversion tracking and tight geo-targeting returned $21,000 in thirty days. That build is what carries into a CAD-billed account, and it sits on the portfolio.
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How We Help

What We Manage

Accounts structured by province

Google work scoped province by province, since costs and competition differ sharply across Canada. Search term reports are reviewed weekly in both languages, because negative keywords that work in English rarely catch the French equivalents.

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Landing pages in French and English

Build work where a Quebec click lands on French copy, both for conversion and because language obligations apply to commercial pages.

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Paid social written in both languages

Meta campaigns split by language so each is measured separately rather than blended into one average. The ad account stays registered to your business, so conversion history and audience lists remain yours if you move the work elsewhere. Negative keyword lists are maintained in both languages, since a term that wastes money in English usually has a French equivalent quietly doing the same thing in a separate campaign.

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Won't A Non-Canadian Agency Complicate Billing, Tax, Or Compliance?

Bids, targeting and budget all get managed inside the Google Ads platform itself. An office address in Canada changes none of that. What is worth checking is narrower. CAD billing with GST and HST itemised clearly. CASL-compliant consent built into each lead form from launch. And whether the person setting your budget is reachable directly. At SkilledDesk that is the founder personally, not whichever account manager currently has room on their roster. Reporting runs around your business day, and a bid or budget change gets made by the same person who set the original strategy, rather than relayed through a support queue to someone reviewing the account for the first time.
FAQ

What Canadian Advertisers Check First

Most Canadian small businesses start around $1,800 to $4,500 CAD a month in ad spend, plus a separate management fee. The right figure depends on your average customer value and how competitive your keywords are. We size it around your numbers, not a fixed package. We write the split between spend and fee down before anything starts. Ours opens at $595 a month in Canadian dollars, kept separate from media spend so you always know which of the two numbers moved.
Everything gets quoted and invoiced in CAD, with GST and HST shown clearly on each invoice. Your Google Ads account is also billed directly by Google in CAD once set to a Canadian billing address. We never route your spend through a foreign-currency account. Google fixes the currency at account creation, so an account opened in USD cannot switch to CAD later. Where that has already happened, we set up a new account in CAD rather than leave you reconciling two currencies every month.
It can, if a lead form does not capture clear, express consent before you follow up by email or text. We build CASL-compliant consent language directly into each lead form and landing page we launch. Conversion tracking stays intact and follow-up communication stays compliant from day one, rather than bolted on after a complaint arrives.
Yes. We build separate French-language ad copy and landing pages for Quebec-targeted campaigns, rather than translate an English page after the fact. Google's language targeting and Quality Score both reward ads and pages written natively in the searcher's language.
Yes. We set city and radius-level geo-targeting plus explicit US exclusions. That matters most for border cities like Windsor or the BC Lower Mainland, where an unmanaged account can quietly show ads to American searchers who will never book. Bid adjustments then get tuned separately per city, since cost per click in Toronto rarely matches what works in a smaller market. We also check the location setting itself, because Google's default includes people merely showing interest in a place, not only those physically in it. Switching that to presence-only stops a Toronto campaign paying for searches from outside Canada.
Search puts a text ad in front of a typed query. Shopping skips the ad copy entirely and pulls product photo, price and store name straight from your Google Merchant Center Canada feed. A retailer moving physical inventory generally wants both live at once. A service business booking appointments almost never needs the Shopping side.
Google Ads management runs entirely inside the platform, so there is no in-person meeting a Canadian agency offers that changes the work itself. What you get with SkilledDesk is CAD billing, CASL-compliant lead capture, direct founder access instead of a rotating account manager, and results you can see on our portfolio. Billing stays in CAD throughout, and the report shows spend against booked leads rather than clicks or impressions.

Send Us The Account You Run Today

Send read-only access and tell us which provinces matter; the audit comes back inside two business days.

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