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Search & Shopping Campaign Specialists

Google Ads Agency USA

Google Search and Shopping campaigns for US small and mid-sized businesses — managed around cost-per-lead, not clicks, with conversion tracking wired in from day one.

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ads.google.com/campaigns
Cost Per Lead
$38.20
-24% QoQ
Blended CPL across Search + Shopping, last 8 weeks
Web designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic designWeb designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic design
The Reality

Why Most Small Business Google Ads Accounts Burn Budget Instead Of Producing Leads

Ad Spend Disappearing Into Clicks That Never Convert

Broad match keywords and a missing negative keyword list mean you're paying for searches that were never going to buy — a plumber's account showing up for "how to fix a leak myself" burns budget on every click.

No Line From Keyword To Booked Lead

Without call tracking or conversion actions wired into the account, budget gets shifted between campaigns based on guesswork — not on which keyword, ad, or landing page genuinely turned into a paying customer.

Ads Driving Traffic To A Homepage That Was Never Built To Convert

Sending paid search clicks to a generic homepage instead of a page built around that exact search hurts conversion rate and Quality Score both — which quietly pushes your cost-per-click higher every month.

What A Google Ads Agency Does For The Fee

A Google Ads agency researches, builds and manages Search and Shopping campaigns, so you show up when people are actively searching for what you sell. Then it tunes the account toward cost per lead instead of clicks. SkilledDesk is a Wyoming-registered Google Ads company running campaigns for small and mid-sized US businesses, from home service contractors to e-commerce brands. An agency that reports success in impressions or click-through rate is answering a different question. We build each account around proper conversion tracking wired in before launch, correct keyword match types and negative keyword lists to stop wasted spend, and a landing page built around the exact search intent rather than a generic homepage. That moves cost per lead. We review it weekly against real conversion data, rather than leave it untouched between monthly check-ins.

How We Help

What We Take Over

Search accounts restructured, not rebadged

Google work that rebuilds the account structure rather than renaming campaigns and calling it a migration.

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Landing pages built for Quality Score

Build work where the page matches the ad group tightly, because message mismatch is the cheapest thing to fix and the most often ignored.

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Paid social to warm cold search

Meta campaigns that build recognition before the search happens, which reliably lowers what that click costs later.

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The Track Record Behind Every Account We Manage

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access

Where That $4.5M Actually Came From

A single full-funnel account, Google Ads and paid social together, took one e-commerce client from stagnant to $4.5M tracked in twelve months. The account structure sits on the portfolio.
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Won't Google Ads Just Burn Through Our Budget?

That happens. It is exactly what an unmanaged account does, or an agency tuning for the wrong metric. The honest answer is that we start each account with proper match types and a negative keyword list, before spending a dollar on broad, low-intent traffic. We report cost per lead, not clicks. The account itself stays fully in your name too, under your own billing. Cancel any time and you keep the full history, and each decision on it runs through the founder directly, never a media buyer juggling someone else's dozen other accounts. Spend does not scale on autopilot either. A campaign earns a bigger budget by proving out a profitable cost per lead first, and any underperforming ad group gets paused or rewritten within days, rather than left running because nobody noticed the report. That discipline applies whether the monthly budget is $1,500 or $15,000. The question is always whether the last dollar spent produced a lead worth more than it cost, not how much total spend the account manages.
FAQ

US Advertisers Ask These Before Signing

Two things move this number more than anything else. How much a converted customer is worth to you, and how competitive your target keywords are. Once those are known, $1,500 to $4,000 a month in ad spend is the typical starting range for a small business, with a separate management fee scoped on top. Our management opens at $595 a month, kept as its own line so the media budget and the fee can be judged independently of each other.
Search campaigns can start producing leads within days of launch, since you are reaching people already searching for what you sell. Organic SEO ranking for the same keywords typically takes months. Google Ads is the fastest lever for immediate lead volume.
Search Ads show a text ad when someone types a query. Shopping Ads show a product image, price and store name directly in results. E-commerce and retail businesses usually need both running together. Service businesses mainly need Search.
You keep full ownership of your own Google Ads account under your own billing, and we manage it on your behalf. If you ever leave, you keep your account history, Quality Scores and conversion data instead of starting over from zero. You can revoke access on your side at any time without needing anything from us.
Yes, and this is one of our most common starting points. We run a full account audit first, covering wasted spend, match types, conversion tracking and negative keywords, before changing anything. That way we know exactly what is broken before we fix it. You get that audit's findings in writing whether or not you move forward.
We wire in Google Ads conversion tracking tied to real actions. A form submission, a phone call, a booked appointment. We also import offline conversions where a lead closes later, often weeks after the original click. That is what lets us report cost per lead, not just cost per click.
A bigger firm usually means your account goes to whichever media buyer has bandwidth that week. SkilledDesk skips that entirely. The founder scopes and runs each account from day one, priced with a transparent quote before a dollar of spend goes out, with real campaign results sitting on the portfolio for you to check first. You talk to the person running the account, every time, and the reporting shows spend against booked leads rather than impressions.

Send Us Your Current Search Terms Report

Send us read-only access to the account and you'll get a written teardown within two business days.

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