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Meta & Instagram Ads For Ecommerce Stores

Facebook Ads Agency For Ecommerce

SkilledDesk runs Facebook and Instagram ad accounts built around a real prospecting-to-retargeting structure — dynamic catalog ads that show the exact product a shopper viewed, a creative rotation so nothing runs long enough to go stale, and server-side tracking underneath so the

ROAS reported actually matches what happened.

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Dynamic Retargeting ROAS
5.6x
+27% after creative refresh
Weekly catalog-ad ROAS, last 8 weeks
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Who's Running Your Meta Ad Account

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Problem

What's Actually Draining A Facebook Ad Account

The Same Ad Creative Has Been Running Since It Was First Launched

Meta's delivery system quietly deprioritizes an ad the longer the same audience keeps seeing it — CTR decays and cost per result climbs even though nothing about the offer changed. Most stores only notice once the whole account looks slow, not when the first creative actually went stale.

Cold Traffic And Past Visitors See The Exact Same Ad

A single broad campaign sent to everyone skips the one retargeting mechanic built specifically for ecommerce: a dynamic catalog ad showing the exact product a shopper already looked at, instead of a generic image identical to what a first-time visitor sees.

Several Ad Sets Are Quietly Bidding Against Each Other

Manually stacked interest audiences overlap more often than store owners realize, which puts the account's own ad sets into the same auction competing for the same person — inflating costs and confusing the delivery algorithm's learning phase in a way a single well-targeted campaign wouldn't.

Free Tool

Does Your Store's ROAS Beat The Benchmark?

No spreadsheet needed. Pull the slider until it matches your store's real blended ROAS. The card underneath instantly shows a typical ecommerce benchmark next to it, along with what the difference is worth in dollars for every $1,000 spent on ads.

Your current blended ROAS3.0x
1.0x10.0x
Average
-$1,000
behind the typical 4.0x benchmark, per $1,000 in ad spend

Comparison based on a typical blended ecommerce paid social and Google Ads/Shopping ROAS benchmark of 4.0x. Actual benchmarks vary by margin, category, and average order value.

What Running Store Ads Actually Involves

Two funnels run at once, cold and warm. SkilledDesk runs Facebook ads for ecommerce brands with server-side tracking, so the numbers survive the share of users who block a pixel. Cold prospecting tests new creative angles against fresh audiences. Warm retargeting runs dynamic catalogue ads that remind past visitors of the exact product they viewed, pulled straight from the feed. And Meta's Conversion API running server-side, so a browser pixel alone never undercounts a reported purchase. Boosting a post is not this. A store's margin per order and its repeat-purchase rate are what decide which audiences and creative angles are worth scaling, and raw click volume tells you almost nothing about either. SkilledDesk is a Wyoming-registered Facebook ads company working with ecommerce brands specifically. We pair this account structure withserver-side conversion tracking from day one. For stores running the broader marketing mix alongside it, the Ecommerce Marketing Agency page covers how Google Shopping, Search and lifecycle email fit around the Meta account.

What We Do

The Ad Account Cannot Outrun The Store

Campaigns reported on contribution margin

Meta work measured against margin rather than ROAS, with server-side tracking so the numbers survive iOS.

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Landing pages that match the creative

Build work so the page delivers what the ad promised, which is where most Meta budget quietly leaks.

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Shopping ads catching the return visit

Google campaigns capturing the branded searches your Meta spend creates, before a competitor does.

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We Already Tried Facebook Ads And It Didn't Work — Why Would This Be Different?

This comes up on nearly every first call. It is usually a fair conclusion from a real experience. A boosted post, or a single broad campaign run in-house, genuinely does not work well, and that is not the same thing as Facebook ads not working. The structure described above is a different setup entirely. Separate cold and retargeting campaigns. Dynamic catalogue ads instead of one static creative. Andserver-side tracking, so the reported numbers hold up. None of it repeats what you tried before. You review it directly with the founder before anything launches, rather than hand it to a rotating account manager to work out alone.
FAQ

Common Questions About Facebook Ads For Ecommerce

$1,500 to $3,000 a month in ad spend is usually the floor. Below that, Meta's delivery algorithm rarely exits the learning phase with enough purchase data to work against. We scope a management fee separately, against catalogue size and how many campaigns run at once. Spending less than that tends to keep an account stuck relearning instead of compounding. Our management begins at $595 a month, and a brand needing a genuine creative-testing cadence rather than one static set will sit above it.
Advantage+ hands audience selection to Meta's algorithm across the full catalogue. Manual targeting lets us control exactly who sees which product set. Most accounts here run both side by side. Advantage+ for broad catalogue reach, manual retargeting for the dynamic warm-audience ads. Picking one exclusively rarely helps.
Dynamic catalogue ads are part of the standard build, not an upsell. A shopper who viewed a specific product sees that product again in their retargeting ad, pulled automatically from your product feed. Not a single static creative shown to every visitor whatever they looked at.
New creative angles rotate in on a regular cycle, rather than wait for performance to visibly drop. UGC-style video production is part of the scope. A store with an existing content library can supply it, but nothing here depends on that being ready on day one.
Restrictions usually trace to a policy issue in the ad copy, the landing page, or the account history, rather than random enforcement. The audit at onboarding checks for the common triggers before spend restarts. Campaign structure going forward gets built to avoid repeating whatever caused it the first time.
The learning phase typically settles within the first week or two, once enough purchase events flow through. A genuinely reliable ROAS number needs a handful of creative tests to cycle through first. Most accounts see that stabilise somewhere in the four-to-eight-week range, not immediately after launch.
A freelancer, or someone who took a paid-ads course, can look identical from the outside right up until the account underperforms with nobody accountable for it. Often with no real conversion tracking sitting underneath the numbers they report. Here the founder works the account and the creative testing directly. Real client ad accounts sit open on the portfolio before you sign.

The Portfolio Figure That Is Meta Work

The $4.5M tracked behind our ecommerce work included a Meta prospecting and retargeting structure, tagged as Meta Ads in the portfolio record. You can open that account and read it.
See Our Full Portfolio

Ready For A Facebook Ad Account That Doesn't Go Stale?

Book a free consultation — a direct look at your current campaign structure, creative rotation, and where the actual ROAS gap is.

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