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Server-Side Tracking, Trustworthy ROAS

Ecommerce Marketing Agency

SkilledDesk runs paid social and Google Ads/Shopping campaigns specifically for Shopify and DTC ecommerce brands — built on server-side tracking so your reported ROAS actually matches what happened, not an undercounted fraction of it, with abandoned-cart and lifecycle email flows running behind

every campaign instead of a gap between the click and the second purchase.

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skilleddesk.com/roas-tracking
Server-Side Verified ROAS
4.2x
+0.9x vs pixel-only
Blended Meta + Google Shopping ROAS, last 8 weeks
Web designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic designWeb designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic design
The Problem

What's Actually Cutting Into Your Ecommerce Margin

iOS And Privacy Changes Have Made Your Reported ROAS Unreliable

Browser-only Meta and Google pixels lose a real share of conversions to ATT opt-outs, ad blockers, and cookie restrictions, so the ROAS sitting in the ads dashboard is often an undercount of what actually happened, and budget decisions made against that undercounted number are decisions made half-blind.

Rising CPMs Are Quietly Shrinking Profit Per Order Even When ROAS Looks Stable

Auction costs across Meta and Google have climbed for several years running while average order value for most stores hasn't kept pace, a campaign can report the same 3x-4x ROAS it always has while the actual profit left after ad spend, COGS, and shipping keeps getting thinner.

An Abandoned Cart Is Paid Traffic With No Second Chance Behind It

Ad spend gets a shopper to the cart page, what happens after they leave without buying is a separate problem entirely. Without an automated abandoned-cart and browse-abandonment email/SMS sequence running behind the ads, that click is fully spent the moment the tab closes.

The Numbers Behind Every Ecommerce Ad Account We Run

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
Free Tool

Benchmark Your Store Against The Category

Move the slider to your current blended ROAS. You will see how it compares to a typical ecommerce paid social and Google Ads benchmark, and what closing that gap is worth per $1,000 in ad spend.

Your current blended ROAS3.0x
1.0x10.0x
Average
-$1,000
behind the typical 4.0x benchmark, per $1,000 in ad spend

Comparison based on a typical blended ecommerce paid social and Google Ads/Shopping ROAS benchmark of 4.0x. Actual benchmarks vary by margin, category, and average order value.

What We Do

Where Ad Spend, Store Experience, And Follow-Up Actually Connect

Stores fixed at the checkout

Build work focused on the steps where carts are actually abandoned rather than redesigning the homepage again.

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Paid social measured on contribution

Meta campaigns reported against margin rather than ROAS, because a good ROAS on a thin product still loses money.

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Shopping campaigns fixed at the feed

Google work that repairs the product feed first, since most Shopping underperformance is a data problem.

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What Does An Ecommerce Marketing Agency — Tracked ROAS Actually Do Day To Day?

Running marketing for an ecommerce brand means managing paid social and Google Shopping or Search campaigns together. SkilledDesk works as an ecommerce marketing agency reporting against margin, because a strong ROAS on a thin product still loses money. Server-side conversion tracking sits underneath both, so the reported numbers hold up. And lifecycle email and SMS flows catch the traffic that does not convert on the first visit, instead of leaving it to a single ad click.

This work sits differently from a general digital marketing retainer. A Shopify or DTC brand's numbers move on catalog margin, average order value and repeat purchase rate as much as on click-through rate. A lead-gen structure rarely holds up here. SkilledDesk, registered in Wyoming, works as the ecommerce marketing provider for Shopify and DTC brands. Pairing this account with a rebuilt storefront is common enough that the Shopify Website Design page exists as its own service. Conversion tracking setup sits underneath every account from day one. It does not arrive later, once the reported numbers stop adding up.

Tracking Is Broken — How Will You Actually Prove ROAS Now?

This is the objection nearly every ecommerce brand raises before signing, and it is a fair one. Apple's opt-outs and third-party cookie restrictions did genuinely break pixel tracking in the browser, and no vendor can fully undo that. The fix is mechanical. We run server-side tracking and the Meta Conversion API alongside GA4 on every account from the start. Reported conversions then match what actually happened, instead of an undercounted fraction of it, and that is the number campaign decisions run against, reviewed directly with the founder rather than a rotating account manager.

A Number From This Exact Kind Of Work

One full-funnel paid social and Google Ads engagement carried an ecommerce brand past $4.5M tracked in a year. That campaign sits on the portfolio.
See Our Full Portfolio
FAQ

Common Questions About Ecommerce Marketing

Management retainers typically run $1,500-$5,000 a month, depending on how many channels are active and how large the catalog is. Ad spend usually sits separately, at $2,000 to $20,000-plus a month, depending on the brand's size and goals. The exact split comes out of a free consultation, not a fixed package price. Our management opens at $595 a month, and a catalogue wide enough to need margin-segmented campaigns will sit above that from the first month.
Most ecommerce brands run both. Meta handles prospecting and discovery driven by creative. Google Shopping and Search catch people already searching with buying intent. The right split depends on catalog size, margin per SKU and how much warm audience already exists, which is why we set it during onboarding rather than assume it upfront.
We fold it in alongside the paid media work, rather than treat it as an afterthought. See the dedicated email marketing and automation scope for the full flow list. Paid traffic without an abandoned-cart sequence behind it is spend on a click that never gets a second chance.
It is part of onboarding on every account, not an optional add-on. See the conversion tracking setup scope for what it covers. Running ad spend against pixel data from the browser alone, after the iOS privacy changes, is close to guessing.
Both. A perfect campaign sending traffic to a slow product page will not convert. Nor will one pointed at a confusing checkout. So landing and product-page structure is part of the scope, not handed to a separate team.
Tracking fixes and negative keyword cleanup usually show quick wins within the first few weeks. The real signal takes longer. Creative testing results and a stable blended ROAS need one to two full purchase cycles of data. That is typically 60 to 90 days before the number turns reliable.
A larger ecommerce marketing company usually hands the account to a rotating junior media buyer managing a dozen stores at once. Here the founder works the account directly. The campaigns behind the portfolio numbers sit open for review before you sign anything.

Ready To Make Every Ad Dollar Prove Itself?

Book a call and get a straight read on your current ROAS, tracking setup, and where the actual gap is.

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