Ecommerce Marketing Agency
SkilledDesk runs paid social and Google Ads/Shopping campaigns specifically for Shopify and DTC ecommerce brands — built on server-side tracking so your reported ROAS actually matches what happened, not an undercounted fraction of it, with abandoned-cart and lifecycle email flows running behind every campaign instead of a gap between the click and the second purchase.
What's Actually Cutting Into Your Ecommerce Margin
iOS And Privacy Changes Have Made Your Reported ROAS Unreliable
Browser-only Meta and Google pixels lose a real share of conversions to ATT opt-outs, ad blockers, and cookie restrictions — so the ROAS sitting in the ads dashboard is often an undercount of what actually happened, and budget decisions made against that undercounted number are decisions made half-blind.
Rising CPMs Are Quietly Shrinking Profit Per Order Even When ROAS Looks Stable
Auction costs across Meta and Google have climbed for several years running while average order value for most stores hasn't kept pace — a campaign can report the same 3x-4x ROAS it always has while the actual profit left after ad spend, COGS, and shipping keeps getting thinner.
An Abandoned Cart Is Paid Traffic With No Second Chance Behind It
Ad spend gets a shopper to the cart page — what happens after they leave without buying is a separate problem entirely. Without an automated abandoned-cart and browse-abandonment email/SMS sequence running behind the ads, that click is fully spent the moment the tab closes.
The Numbers Behind Every Ecommerce Ad Account We Run
Is Your Store's ROAS Ahead Of Or Behind The Typical Benchmark?
Move the slider to your current blended ROAS — see how it compares to a typical ecommerce paid social and Google Ads benchmark, and what closing that gap is worth per $1,000 in ad spend.
Comparison based on a typical blended ecommerce paid social and Google Ads/Shopping ROAS benchmark of 4.0x. Actual benchmarks vary by margin, category, and average order value.
Where Ad Spend, Store Experience, And Follow-Up Actually Connect
Web Design
Shopify product and landing pages built to convert the exact traffic the ad campaigns send — fast load times, a checkout with fewer steps to abandon, and page structure suited to paid traffic instead of a generic templated storefront.
Learn moreSocial Media Marketing
Meta and TikTok campaigns built around creative testing at volume — new ad angles and UGC-style content cycled in continuously, since ecommerce ad fatigue sets in faster than almost any other campaign category.
Learn moreGoogle Marketing
Google Shopping and Search campaigns built around a clean, segmented product feed — high-margin SKUs bid up, low-margin ones capped, so spend follows what the catalog can actually afford to acquire.
Learn moreWhat Does An Ecommerce Marketing Agency Actually Do Day To Day?
Running marketing for an ecommerce brand means managing paid social and Google Shopping/Search campaigns together, with server-side conversion tracking underneath both so the reported numbers can actually be trusted, and lifecycle email/SMS flows catching the traffic that doesn't convert on the first visit instead of leaving it to a single ad click.
This work sits differently from a general digital marketing retainer — a Shopify or DTC brand's numbers move on catalog margin, average order value, and repeat-purchase rate as much as on raw click-through rate, so a campaign structure copied from a lead-gen business rarely holds up here. SkilledDesk, registered in Wyoming, works as the ecommerce marketing provider for Shopify and DTC brands specifically — pairing this account with a rebuilt storefront is common enough that the Shopify Website Design page exists as its own dedicated service — and conversion tracking setup sits underneath every account from day one rather than getting added later once the reported numbers stop adding up.
Tracking Is Broken — How Will You Actually Prove ROAS Now?
This is the objection nearly every ecommerce brand raises before signing, and it's a fair one — iOS opt-outs and third-party cookie restrictions did genuinely break browser-only pixel tracking, and no vendor can fully undo that. The actual fix isn't a promise, it's server-side tracking and the Meta Conversion API running alongside GA4 on every account from the start, so reported conversions match what actually happened instead of an undercounted fraction of it. That's the number campaign decisions get made against, reviewed directly with the founder, not a rotating account manager.
A Number From The Same Kind Of Work This Page Is About
$4.5M in tracked revenue is what one full-funnel paid social and Google Ads engagement produced scaling an ecommerce brand from stagnant growth to multi-million-dollar tracked revenue within a year — the one portfolio figure in this entire plan that's actually from ecommerce marketing work, not a number borrowed from a different niche. On the web-design side of the same body of work, a separate Shopify launch produced +$21K in first-month sales, covered in more depth on the Shopify Website Design page. The full campaigns behind both numbers sit on the portfolio page.
See Our Full PortfolioCommon Questions About Ecommerce Marketing
Ready To Make Every Ad Dollar Prove Itself?
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