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132+ Brands Served Since 2019

Ecommerce Marketing Agency

SkilledDesk runs paid social and Google Ads/Shopping campaigns specifically for Shopify and DTC ecommerce brands — built on server-side tracking so your reported ROAS actually matches what happened, not an undercounted fraction of it, with abandoned-cart and lifecycle email flows running behind

every campaign instead of a gap between the click and the second purchase.

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skilleddesk.com/roas-tracking
Server-Side Verified ROAS
4.2x
+0.9x vs pixel-only
Blended Meta + Google Shopping ROAS, last 8 weeks
Web designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic designWeb designFull-stack web developmentSocial media marketingGoogle PPC campaignDropshipping websiteEmail marketing & automationConversion tracking setupGraphic design
The Problem

What's Actually Cutting Into Your Ecommerce Margin

iOS And Privacy Changes Have Made Your Reported ROAS Unreliable

Browser-only Meta and Google pixels lose a real share of conversions to ATT opt-outs, ad blockers, and cookie restrictions — so the ROAS sitting in the ads dashboard is often an undercount of what actually happened, and budget decisions made against that undercounted number are decisions made half-blind.

Rising CPMs Are Quietly Shrinking Profit Per Order Even When ROAS Looks Stable

Auction costs across Meta and Google have climbed for several years running while average order value for most stores hasn't kept pace — a campaign can report the same 3x-4x ROAS it always has while the actual profit left after ad spend, COGS, and shipping keeps getting thinner.

An Abandoned Cart Is Paid Traffic With No Second Chance Behind It

Ad spend gets a shopper to the cart page — what happens after they leave without buying is a separate problem entirely. Without an automated abandoned-cart and browse-abandonment email/SMS sequence running behind the ads, that click is fully spent the moment the tab closes.

The Numbers Behind Every Ecommerce Ad Account We Run

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Brands Served
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Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
Free Tool

Is Your Store's ROAS Ahead Of Or Behind The Typical Benchmark?

Move the slider to your current blended ROAS — see how it compares to a typical ecommerce paid social and Google Ads benchmark, and what closing that gap is worth per $1,000 in ad spend.

Your current blended ROAS3.0x
1.0x10.0x
Average
-$1,000
behind the typical 4.0x benchmark, per $1,000 in ad spend

Comparison based on a typical blended ecommerce paid social and Google Ads/Shopping ROAS benchmark of 4.0x. Actual benchmarks vary by margin, category, and average order value.

What We Do

Where Ad Spend, Store Experience, And Follow-Up Actually Connect

Web Design

Shopify product and landing pages built to convert the exact traffic the ad campaigns send — fast load times, a checkout with fewer steps to abandon, and page structure suited to paid traffic instead of a generic templated storefront.

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Social Media Marketing

Meta and TikTok campaigns built around creative testing at volume — new ad angles and UGC-style content cycled in continuously, since ecommerce ad fatigue sets in faster than almost any other campaign category.

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Google Marketing

Google Shopping and Search campaigns built around a clean, segmented product feed — high-margin SKUs bid up, low-margin ones capped, so spend follows what the catalog can actually afford to acquire.

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What Does An Ecommerce Marketing Agency Actually Do Day To Day?

Running marketing for an ecommerce brand means managing paid social and Google Shopping/Search campaigns together, with server-side conversion tracking underneath both so the reported numbers can actually be trusted, and lifecycle email/SMS flows catching the traffic that doesn't convert on the first visit instead of leaving it to a single ad click.

This work sits differently from a general digital marketing retainer — a Shopify or DTC brand's numbers move on catalog margin, average order value, and repeat-purchase rate as much as on raw click-through rate, so a campaign structure copied from a lead-gen business rarely holds up here. SkilledDesk, registered in Wyoming, works as the ecommerce marketing provider for Shopify and DTC brands specifically — pairing this account with a rebuilt storefront is common enough that the Shopify Website Design page exists as its own dedicated service — and conversion tracking setup sits underneath every account from day one rather than getting added later once the reported numbers stop adding up.

Tracking Is Broken — How Will You Actually Prove ROAS Now?

This is the objection nearly every ecommerce brand raises before signing, and it's a fair one — iOS opt-outs and third-party cookie restrictions did genuinely break browser-only pixel tracking, and no vendor can fully undo that. The actual fix isn't a promise, it's server-side tracking and the Meta Conversion API running alongside GA4 on every account from the start, so reported conversions match what actually happened instead of an undercounted fraction of it. That's the number campaign decisions get made against, reviewed directly with the founder, not a rotating account manager.

A Number From The Same Kind Of Work This Page Is About

$4.5M in tracked revenue — one full-funnel paid social and Google Ads engagement scaling an ecommerce brand past stagnant growth in a year. A separate Shopify launch on the web-design side added +$21K in first-month sales, covered on the Shopify Website Design page. Both campaigns sit on the portfolio.
See Our Full Portfolio
FAQ

Common Questions About Ecommerce Marketing

Management retainers typically run $1,500-$5,000/month depending on how many channels are active and how large the catalog is, with ad spend itself usually separate and running $2,000-$20,000+/month depending on the brand's size and goals. The exact split comes out of a free consultation, not a fixed package price.
Most ecommerce brands run both — Meta for prospecting and creative-driven discovery, Google Shopping/Search for catching people already searching with buying intent. The right split depends on catalog size, margin per SKU, and how much warm audience already exists, which is why it's set during onboarding rather than assumed upfront.
It's folded in alongside the paid media work rather than treated as an afterthought — see the dedicated email marketing and automation scope for the full flow list. Paid traffic without an abandoned-cart sequence behind it is spend on a click that never gets a second chance.
It's part of onboarding on every account, not an optional add-on — see the conversion tracking setup scope for what that actually covers. Running ad spend against browser-only pixel data after the iOS privacy changes is close to guessing.
Both — a technically perfect campaign sending traffic to a slow product page or a confusing checkout won't convert regardless of targeting, so landing and product-page structure is part of the scope, not handed off to a separate team.
Tracking fixes and negative-keyword cleanup usually show quick wins within the first few weeks, but the real signal — creative testing results and a stable blended ROAS — needs one to two full purchase cycles of data, typically 60-90 days, to compound into a reliable number.
A larger ecommerce marketing company usually hands the account to a rotating junior media buyer managing a dozen stores at once. Here the founder works the account directly, and the actual campaigns behind the portfolio numbers are open to review before anything gets signed.

Ready To Make Every Ad Dollar Prove Itself?

Book a free consultation — a clear read on your current ROAS, tracking setup, and where the actual gap is.

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