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Tracked To Signed Matters

Law Firm Marketing Agency

SkilledDesk runs marketing for law firms — bar-compliant Google Ads and Search campaigns built around your actual practice areas, intake-first web design, and tracking tied to signed cases, not raw click volume or lead count.

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Overall Rating
4.8 / 5
246 verified reviews
5 star
82%
4 star
13%
3 star
3%
2 star
1%
1 star
1%
4.8 / 5
Client Satisfaction
96%
Would Recommend
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Numbers Any Managing Partner Can Verify Before Signing

130+
Brands Served
14+
Countries Reached
2019
Founded In Wyoming, USA
1:1
Direct Founder Access
The Problem

Where Law Firm Marketing Budgets Actually Leak

Ad Copy That Skips A State Bar's Advertising Rules

Attorney advertising is regulated per state — required disclaimers, restrictions on describing past results, "no guarantee of outcome" language — and a generic marketing agency running ad copy that ignores those rules risks a rejected campaign at best and a bar complaint tied to your name at worst.

Cost-Per-Lead Chased Instead Of Cost-Per-Signed-Case

A campaign tuned for the cheapest possible lead fills an intake calendar with consultations that get declined or settle small, while the case types that actually move revenue sit under the same generic keyword group as every other inquiry, with nothing in the reporting to tell the two apart.

An Intake Call That Goes Unanswered While Three Other Firms Pick Up

Someone searching for a lawyer after an accident or an arrest is calling more than one firm in the same afternoon, and the retainer usually goes to whichever office actually answers live — not whoever does the better legal work, and not whoever calls back first the next morning.

Free Tool

Is Your Case Value Big Enough To Justify The Keyword Cost?

Set your monthly ad budget and average case value. You see a working estimate of signed cases per month, and the effective cost per case at your current numbers.

Monthly ad budget$10,000
$2,000$50,000+
Average case value$25,000
$5,000$100,000+
2.5–13.3
estimated signed cases / month

At that pace, effective cost per signed case lands around $750–$4,000 — worth comparing directly against your average case value above. Assumes a $150-$400 cost-per-lead range typical of competitive legal keywords and a 10-20% lead-to-signed-case conversion rate, a working range rather than a guarantee, since actual conversion depends heavily on practice area, intake response speed, and how qualified the lead was to begin with.

What Does Law Firm Marketing Actually Involve?

Law firm marketing rests on three moving parts. Search campaigns split by practice area, with bar-compliant ad copy and disclaimers built in from the start. An intake-first website that turns a case evaluation into a fast, simple form rather than a wall of legalese. And reporting that tracks signed retainers, not clicks or raw lead count. SkilledDesk is a Wyoming-registered agency running Google Ads and Search campaignsfor law firms, alongside several other regulated, high-value-lead industries. Legal is one of the most expensive verticals to advertise in. A single personal injury click can cost more than an entire month's ad spend for a small local business, which makes wasted spend far more expensive here than almost anywhere else. A campaign that treats each inquiry as equally valuable, or that skips the state-specific advertising rules governing how a firm can describe its own results, burns budget in a vertical where a single misdirected dollar shows up immediately.

Can A Marketing Agency Really Handle Attorney Advertising Rules?

State bar advertising rules genuinely vary. Required disclaimers. Restrictions on how a firm may describe past results. Attorney Advertising labelling that some states require and others do not. An agency unfamiliar with the specific rules can get a campaign rejected at the platform level, or worse, create a compliance problem that lands on the firm's own name. We check each ad, landing page and disclaimer against that state bar's rules before anything goes live. Anything that is genuinely a legal-ethics judgment call goes back to the firm rather than into a guess. We run the marketing, not the firm's ethics review. The same person who reviews compliance also builds the campaign and handles each change after that. Nobody inherits the account mid-flight and picks up rules they never helped set. Real accounts sit open on the portfolio to check before you sign anything.
What We Do

Where A Signed Case Actually Comes From

Search ads costed per signed matter

Google campaigns priced against signed cases rather than clicks, in an expensive and crowded auction.

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Firm sites built to bar rules

Pages carrying required disclaimers and avoiding outcome claims, because advertising rules decide this before marketing does.

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Paid social cleared against bar rules

Meta campaigns built inside legal advertising restrictions rather than creative pulled after review.

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FAQ

Questions Firm Owners Ask Before Signing Up

Legal keywords are some of the most expensive in any industry. So the number depends far more on your practice area mix than on firm size. Personal injury and mass tort keywords routinely run $50 to $150-plus per click, while family law, estate planning and immigration keywords sit well below that. Most firms land between $5,000 and $50,000 a month across Search campaigns, tracking and web work. We size that to the case types you are actually chasing, not a flat package. We open at $595 a month, and a firm covering several practice areas will sit above it because each one needs its own campaign.
Yes. We check each campaign and landing page against that state bar's attorney advertising rules before it goes live. Required disclaimers. Restrictions on describing past results or case outcomes. And any Attorney Advertising labelling the state requires. We are a marketing agency, not your ethics counsel. Anything that is a genuine legal-judgment call goes back to the firm directly.
Both, though cost per signed case is what we manage the budget against. A cheap lead that never becomes a retainer is not a win. So we tag intake outcomes back to the campaign and keyword that produced them. Spend then shifts toward what converts into signed cases, rather than what generates the most form fills.
Yes. Personal injury, family law and criminal defence searches carry different intent, different keyword costs and different case values. Bundling them into one generic law firm campaign either overpays for the cheap searches or starves the higher-value ones. Each practice area gets its own campaign and landing page, scoped to what that specific search is worth.
The two channels move at genuinely different speeds. Search campaigns can start producing calls within the first week or two, once bar-compliant ad copy and tracking are live. It is a paid placement, not a ranking to earn. Organic SEO for competitive legal keywords is a different story. This is one of the most contested verticals on Google, and a realistic organic timeline runs nine to fourteen-plus months before it moves real intake volume.
For jurisdictions where you actually practise, yes. A dedicated page for a specific county or court district ranks for its own local search far better than one page trying to cover an entire state. We build pages for real caseload areas, not each county within driving distance.
At most full-service agencies, legal is one vertical listed among twenty others on a services page. It runs off the same generic playbook whether a client is a personal injury firm or an estate planning practice. Those two businesses sign a case in almost completely different ways. SkilledDesk builds the practice-area split, the bar-compliance review and the signed-case tracking in from the start. The founder runs the account directly, and the portfolio stays open to check before you commit.

What A Sceptical Firm Owner Can Check

No legal case study sits in the portfolio yet, and manufacturing one to fit this page is not something we will do. Real ad accounts and websites are there instead.
See Our Full Portfolio

Ready To Turn Ad Spend Into Signed Cases?

Tell us your practice areas and we'll scope each one separately, because they do not share an audience.

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